Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“At WASPS, we are always looking to develop the skills of our team so we can deliver a professional customer experience, each time, every time. We recently appointed SMART Way Forward to deliver a series of bespoke sales and customer service training workshops to help our corporate sales team exceed expectations. The training has been […]

Sales Management

Sales Management

SMART Way Forward delivers management support, sales training and CPD (Continuing Professional Development) through a wide range of training workshops and programmes, tailored specifically to meet your needs.

We also offer the opportunity for businesses to hire our consultants as interim Managers / Directors on a short term contractual basis; for periods of three months, six months or 12 months, working between 1-3 days per week at the client’s premises or remotely.

We can provide the skills, knowledge and experience necessary to assist you. Whether you are looking to launch a new product or target a new market area – especially when it is not practical or cost-effective to undertake the process of interviewing and hiring someone for part-time, full time or temporary work.

Our knowledge, experience, expertise and understanding of the commercial sport, leisure, health and fitness industry sector is what separates us from other management and sales training providers around the UK. There are thousands of consultants out there – but not all of them will have over 30 years of knowledge and successful industry experience like we do!

We have excellent working relationships with local authority leisure departments, Active Partnerships, National Governing Bodies (NGBs), professional clubs, leisure centres and health club operators, equipment manufacturers, suppliers, distributors and a number of other highly respected and established trade associations and organisations involved in the management of leisure and sporting events. 

Click here for more details of our sales and management training courses.


SMART 1, 2 & 3 Day Intensive Management and Leadership CPD training programmes

At SMART Way Forward, we run a number of different management and leadership training programmes which can last either a day, two days or three days depending upon the subject, content and number of delegates attending.

All these courses are specifically tailored to your company culture and ethics. Each course is designed with the manager/delegate in mind. Therefore, from the outset we will liaise with your leadership/management team, along with the delegate/delegates to ensure the outcome and end results are perfect aligned for everyone involved. All programmes have specific objectives set for each delegate, which are then followed up over 7-10 days, 3-4 weeks, 6-8 weeks to ensure theory is consistently being put into practice.

Our SMART 2 and 3 day Leadership/Management Training programmes are very well established within the industry, as we have successfully delivered numerous courses around the UK. Please contact us to discuss your needs and requirements. 

Click here for more details of our SMART Intensive Management and Leadership Training Programmes


Sales Referral Service

At SMART Way Forward we recognise that it is sometimes hard for private sector companies to engage with other organisations when introducing new products and services which may be of interest to the commercial sport, leisure, health and fitness industry.

Therefore, in addition to providing bespoke sales training, customer service training, management training and Continuing Professional Development (CPD), we also offer a ‘SMART Sales Referral Service’  to help clients engage with other organisations within this sector.

As your consultants we will act as your ‘door openers’ to help you introduce your products and services to key decision makers. We take data protection very seriously, therefore we do not sell our contact database to any organisations. Instead, we work on a ‘3 tier sales introduction process’ which helps you introduce your products and services in a consultative way to organisations working within the private and public sector.

This can be to managers and directors working in health clubs, leisure centres, universities, trade associations, local authorities, National Governing Bodies (NGB’s), Active Partnerships, leisure operators and equipment manufacturers, product suppliers or event organisers.

Daily rates for our Sales Referral Service are based upon a full or half day of consultancy delivered per week, agreed over a set period of time, usually 3, 6, 9 or 12 months. This involves a 3 tier sales approach. The process begins with a telephone call and email introduction, then ends with an opportunity for you to present your products and services face to face to a decision maker at an appropriate organisation. It is then down to you to sell and present your products and services in the best way possible.

For further information about our ‘Sales Management: SMART Sales Referral Service’, please contact the team at SMART Way Forward on either +44 (0) 1952 443596 or +44 (0) 7980 300169 for further details. Alternatively, please email with the words ‘Sales Management: Sales Referral Service’ in the subject title.


The will to win is important … but the need to prepare is vital