Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Nadeem’s inspirational, enthusiastic and exciting way of delivering training ensures that the customer is not only bowled over but left needing more! He should be an essential part of any developing sales team as he has the ability to seamlessly integrate, motivate and educate … he is certainly at the heart of ours.”
Claire Mollet
Director, Hippo Leisure Products Ltd

Privacy Policy

SMART Way Forward is committed to safeguarding and preserving the privacy of our visitors, customers and clients.

This Policy explains what happens to any personal data that you provide to us and how we use cookies on this website.

Information That We Collect
The only personal or identifying information that we collect is that which you provide when you communicate with us by any means.

We process personal information to enable us to provide consultancy, training, and advisory services, to promote our services, to maintain our own accounts and records and to support and manage our employees.

We do not process sensitive classes of information such as physical or mental health details, offences and alleged offences, racial or ethnic origin, religious or other beliefs of a similar nature.

Use of cookies
We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever. You can adjust the settings on your computer to decline any cookies if you wish. For more information please read the advice at

Use Of Your Information
We use the information that we collect from you to provide our training and consultancy services to you. In addition to this we may use the information for one or more of the following purposes:

• To provide information to you that you request from us relating to our services.
• To provide information to you relating to other services that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
• To inform you of any changes to our website or services.

If you have previously used our services, we may provide to you details of similar services that you may be interested in.

We never give any of your information or details to third parties to use your data to enable them to provide you with information regarding unrelated goods or services.

Disclosing Your Information
SMART Way Forward is a registered member of the ICO, so we guarantee that we will not disclose your personal information to any other party other than in accordance with our ICO agreement, this Privacy Policy and in the circumstances detailed below:

• In the event that we sell any or all of our business.
• Where we are legally required by law to disclose your personal information.
• To further fraud protection and reduce the risk of fraud.

We do not send or share any information overseas.

Data Protection
We are registered under the Data Protection Act 1998 and we shall treat all personal data in accordance with the requirements of that Act.

Access To Information
In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you. To request this information, please contact

Third Party Links
On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Contacting Us
Please do not hesitate to contact us regarding any matter relating to this Privacy Policy via email at

There is always a positive to be learnt from every negative situation