Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We were delighted to welcome Nadeem Shaikh from SMART Way Forward to speak at our Conference on Sunday 3rd November at The University of Hertfordshire Sports Village, Hatfield. We knew Nadeem’s knowledge and experience of coaching would be extremely useful to all the sports coaches and delegates attending on the day.”
John O’Callaghan
Club, Coach and Sports Development Manager, Herts Sports Partnership, University of Hertfordshire, Sports Village, Hatfield

Training courses and areas of expertise

Sales Training & Customer Service:

Arrival, Introduction & Rapport Building

Business Administration & Organisation

Business Conversation Skills

Call Research & Preparation

Effective Cold Calling

Handling Objections

Negotiation & Closing Skills

New Business Development

Open & closed Questioning

Packaging & Making Offers

Presentation & Demonstration

Proactive Account Management

Telephone Appointment Making

Territory & Time Management

Understanding the Marketplace

Building Sales Confidence

Assertive Decision Making

Awareness of Perception & Professionalism

How to stand out from your competitors

Prioritising your Database. Who, where and when?

Understanding your Company Branding & USPs

Taking innovative marketing to the next level

What is in your Sales Portfolio?

How to Sell Yourself effectively

Delivering Excellent Customer Service

Exceeding Customer Expectations

Managing Projects Effectively

Educating Customers through consultation

Identifying Customer Behaviours

Prioritising your Database

Managing your workload

Stress Management at work

Management & Leadership:

Appraisals, Reviews & Personal Development

Building Productive, Reliable Focused Teams

Communication Skills (Written & Verbal)

Delivering Presentations & Conducting Meetings

Developing Effective Interpersonal Skills

Effective Advertising & Marketing

Recognising your Management Style

Interviewing & Recruitment Skills

Recruiting the Right People for your team

Effective Leadership / Management Skills

Managing Individuals & Teams Effectively

Observation & Constructive Feedback

How to Motivate your Team consistently

Office & Field Based Training

Organisational Skills

People Management Skills

Praise, Recognition & Motivation

Realistic Forecasting & Goal Setting

Resource Management

Running Effective Team Meetings

Training the Trainer

Understanding & Analysing KASH (Knowledge, Attitude, Skills & Habits)

Creating a Focused Sales Team

Disciplinary procedures

Understanding learning styles and personality types

Performance Management

Conflict Management

Thinking like a Manager

Behaviour Change

Driving results through strategic management

Understanding Body Language and NLP

Leading by example


Commission schemes

Helping you to arrange celebrity motivational speakers from a variety of sports

Identifying a successful, motivating bonus or reward scheme

Introducing new job titles

Motivational team talks & seminars

Restructuring departments to include supervisors, team leaders, etc..

Reviewing job descriptions to include increased responsibility

Rewards & recognition

Performance reviews

Personal development programmes (PDP)

Positive Mental Attitude (PMA)

Team building exercises

Advertising & Marketing:

Conferences & seminars

Strategic Marketing

Design & corporate image

Email newsletters

Event management & coordination

Identifying effective marketing strategies

Magazine advertising


Media advice

Marketing research

Online advertising campaigns

Product launches

Product introductions

Social media training & advice

Resource Management:

Budgeting resources

Cost cutting & budget reduction

Identifying the resources available

Lean management implementation

Managing company procedures

Operational cost management

Organising & implementing effective procedures

People as a resource

People management

Reducing duplication within the workplace

Time efficiency

Managing your resources

Evaluating & assessing the people/resources around you

Managing your budgets, time & resources effectively

Managing external partnerships

Working relationships with consultants/external partners

Evaluating system/process efficiency

Managing expenses & overheads efficiently

Protecting & maintaining your assets in the workplace

Identifying and sourcing essential equipment

CPD, Skills & Coach Development:

Effective communication skills for coaches

Effective personal management for coaches

Effective presentation skills for coaches

Observation and analysis when coaching

Delivering constructive feedback

Planning and prioritisation

Monitoring and evaluation

The basics of coaching effectively

Training schedules, plans and periodisation

The next steps for a career in sport following graduation

Preparation and research

The importance of volunteering and coaching

Making a lasting impression

Gaining valuable experience

How to sell yourself to prospective employers within the sports industry

CPD – knowledge with regular theory and practice

Nutrition, Hydration and Mental Preparation

Gender equality in sport

Behaviour Change in athletes/players

Identifying & nurturing talent from grassroots through to elite

Building up coaching confidence

Commercial Community Engagement & Ethnic Diversity:

How to implement an effective ethnic diversity/inclusivity policy 

Interpersonal skills that help you engage more confidently with ethnically diverse communities

Benefits of understanding inclusivity & ethnic diversity within communities

Understanding the specific needs of each sector within ethnically diverse communities

Engaging with ethnically diverse communities in terms of inclusivity & equal opportunities 

How to engage & encourage awareness of health, physical activity & wellbeing 

How to give ethnically diverse communities a voice that is heard & proactively listened to

Breaking down barriers & stereotypes to encourage open honest equality

Dealing with conflict management/resistance & building relationships focused on equality & inclusivity

Self-awareness & reflection, understanding the impact of your words, actions & body language 

Utilising resources, connections, policy & funding to help support ethnically diverse communities

Social media & how to use key platforms effectively to help engage/support ethnically diverse communities 


Human Resources (HR) Administration & Support:

Support of HR/Administration relating to ISO Standards

Organisational structure

Company/employee handbooks

Recruitment advertising/ profiling the right candidate

Support during recruitment/candidate interviews

Job Descriptions

Contracts of employment

Induction training for new starters (role specific)

Training, learning & development records

Staff conduct procedures

Disciplinary procedures

Appraisals & performance reviews 

Company policies & procedures (all staff)

Standard operating procedures (SOP) 

Customer service policies

Customer complaints procedures 

Quotations process/logging quotations

Order processing procedures 

Quality control procedures

After sales service/customer care procedures 

Purchasing/invoicing/credit control procedures 

Customer satisfaction surveys


Help and resources are all around us … you just need to
ask for the help, then use the resources