Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We have known Nadeem at SMART Way Forward for a number of years and have worked with him on several projects. We have always found him to be highly professional, thorough and committed to delivering each project.”
Plan4Sport Team

How we work

SMART Way Forward is a specialist leadership, management, sales & training consultancy predominantly working within the commercial sport, health, leisure & fitness industry.

All our training workshops and programmes are bespoke and tailored specifically to meet your needs. After an initial assessment, we discuss and review the main areas for improvement against your existing targets, work ethic, team culture and KPI’s (key performance indicators). We then design a training course or programme which focuses on developing individual and team skills in the areas identified.

Due to our extensive experience, we also deliver skills development workshops to a number of clubs, national governing bodies (NGBs), active partnerships, universities, health clubs, leisure centres, wellbeing and physical activity organisations around the UK.

The areas which we specialise in make up the ‘SMART’ in SMART Way Forward:

S – Sales Management
M – Motivation
A – Advertising & Marketing
R – Resource Management
T – Training

We are experts in delivering bespoke:

Leadership & Management Training
Sales Training
Customer Service Training
Continuing Professional Development (CPD)
Skills Development

Over the years we have successfully worked with many equipment manufacturers, health clubs, leisure centres, universities, trade associations, local authorities, National Governing Bodies (NGBs), Active Partnerships and event organisers. We have helped them all by either forming an effective business strategy, achieving individual or team goals, exceeding revenue/sales targets or simply helping their teams become more confident, efficient and proactive in their roles. We believe that you should never stop learning and always try to be the best that you can be in all that you do.

Our standard rates are very reasonable and competitive in the industry, as we pride ourselves on spending time with your staff, sharing our knowledge and experiences, before helping them to improve their skills. We have set rates for a quarter day, half day and full day of consultancy. However, these may vary slightly depending upon additional expenses incurred, which take into account your location, preparation time required, overnight stays, level of commitment, time of delivery (e.g. during working hours, after 5pm or at weekends) and the length of contract term agreed.

To view a list showing some of the organisations, associations and sports clubs we have worked with, please click on the following link

To view a list of some of the bespoke training workshops and courses we have delivered, please visit the following link


Nadeem Shaikh, managing director of SMART Way ForwardPeople are the most important asset within any company. Therefore, making sure you have the right people, with the right skills, in the right positions, sharing the same vision, is an essential part of business success.

“At SMART Way Forward, we can train and develop your people so they have the skills and knowledge to deal with every sales or management situation in a calm, controlled, professional manner. Being reactive is sometimes much easier than being proactive, so having the skills to understand both are vital if you want to make the most of every opportunity.” – Nadeem Shaikh, Managing director


SMART equipment

Our experienced team of consultants at SMART Way Forward have delivered presentations and workshops in a variety of different business environments. This includes workshop and seminar rooms, conference rooms, university and college class rooms, lecture theatres, sports halls, main halls, indoor and outdoor sports pitches, colleges, high performance centres, wellbeing and leisure centres.

However, we understand that not all these locations can provide the necessary equipment required to deliver an effective seminar or workshop. Therefore, as long as you can provide the room, the seating, electric plug sockets, wifi or hard wire internet access, we are happy to provide and use our own equipment, such as projector screens, projectors, laptops, wireless microphones and audio speakers.


Supporting Partners

At SMART Way Forward  we always like to help and support our customers, clients and colleagues as best we can. We successfully do this through our portfolio of training and consultancy services, however we recognise that sometimes businesses/organisations need a little more specialist assistance – especially when it comes to creating and designing the material that will support their products and services. 

Corporate branding, company logo design, creative messaging, media support services and social communications are vital to ensuring your message is seen and heard in the right way. Therefore, we are proud to work with the friendly team at Alchemy Creations who have ample experience of successfully delivering campaigns such as this within the sport and leisure sector.  Contact us for further details.









SMART Way Forward are proud to support the work of The Mintridge Foundation

The Mintridge Foundation is a registered charity dedicated to enhancing life skills in young people through sport. They provide a support network by harnessing the power of positive sporting role models. Their team of ambassadors assist young people of all ages, abilities and physical capabilities to develop confidence and resilience, along with the awareness and importance of mental and physical wellbeing.


Help and resources are all around us … you just need to
ask for the help, then use the resources