Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We have recently finished the CPD training workshops carried out by SMART Way Forward which the whole team found extremely beneficial both individually and for the future development of White Line Services. Nadeem’s experience and enthusiasm when carrying out the training was impressive as he provided us with a wealth of knowledge and useful skills […]

CPD Management & Leadership Experience: Speakers

Managing director, SMART Way Forward

  Nadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry. Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics […]

Director, Essentii

Annie Page is a coach, trainer and author who works with passion, energy and flexibility ‘developing the potential within’. Annie’s qualifications include being an Accredited NLP (Neuro Linguistic Programming) Trainer, an NLP Master Practitioner and Coaching Master, who also holds a Level 2 qualification with UK Athletics for Endurance Running. Annie has worked with Athletes […]

Olympic Medallist, British Cycling

As a boy, Bryan Steel was uninterested in school, and not very athletic. Then he discovered a talent, cycling. This gave him an outlet and a passion. He joined cycling clubs, and made it to the British cycling team, which at the time was not a team recognised for excellence. Bryan participated in a revolutionary change management programme […]


Download a PDF version of the speaker profiles here.

There is always a positive to be learnt from every negative situation