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“It’s been a pleasure working with SMART Way Forward and Nadeem across broad range of training programmes including leadership, sales and customer service. The training was delivered to both our manufacturing and office staff and the courses have not only been informative but have dramatically changed their mind set and performance. The enthusiasm and positive energy that Nadeem brings creates the prefect environment for all learners to achieve and I wouldn’t hesitate in using SMART Way Forward again.”
Matthew Harrod
Sales Director, MH Goals

CPD Coaching Conference 2012: speakers

Managing director, SMART Way Forward

  Nadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry. Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics […]

Director, Essentii

Annie Page is a coach, trainer and author who works with passion, energy and flexibility ‘developing the potential within’. Annie’s qualifications include being an Accredited NLP (Neuro Linguistic Programming) Trainer, an NLP Master Practitioner and Coaching Master, who also holds a Level 2 qualification with UK Athletics for Endurance Running. Annie has worked with Athletes […]

Olympic Medallist, British Cycling

As a boy, Bryan Steel was uninterested in school, and not very athletic. Then he discovered a talent, cycling. This gave him an outlet and a passion. He joined cycling clubs, and made it to the British cycling team, which at the time was not a team recognised for excellence. Bryan participated in a revolutionary change management programme […]

Olympic Stadium Commentator and Performance Coach for British Triathlon

Steve Trew’s company, Personal Best Fitness Consultancy, provides and manages the fitness facilities for Centrica PLC. Steve is also a facilitator/presenter for Johnson and Johnson. He has vast experience of seminars and presentations for balancing lifestyle and dealing with stress in the workplace. He taught for nineteen years in London Comprehensive schools before setting up […]

Olympic Medallist, British Cycling

As a boy, Bryan Steel was uninterested in school, and not very athletic. Then he discovered a talent, cycling. This gave him an outlet and a passion. He joined cycling clubs, and made it to the British cycling team, which at the time was not a team recognised for excellence. Bryan participated in a revolutionary change management programme […]

Director, Essentii

Annie Page is a coach, trainer and author who works with passion, energy and flexibility ‘developing the potential within’. Annie’s qualifications include being an Accredited NLP (Neuro Linguistic Programming) Trainer, an NLP Master Practitioner and Coaching Master, who also holds a Level 2 qualification with UK Athletics for Endurance Running. Annie has worked with Athletes […]

Managing director, SMART Way Forward

Nadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry. Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics Level […]

Managing Director, Bentley Holland

Tim Purvis is the owner and Managing Director of Bentley Holland, an experienced and well established creative design and communications agency based in Docklands, London, where they work with both private and public sector companies. Their portfolio of clients includes a number of high profile, blue chip organisations such as; University College London (UCL), ACCA, […]

Volunteer Endurance Coach, Birmingham University AC

Dr. Matt Long is an independent athletics coach who has worked with middle distance and endurance athletes from a range of Midlands based clubs. He has worked for UK Athletics in coach education since 2010 and has delivered work at the national high performance centre at Loughborough University. In 2011 he was shortlisted by the […]

CEO, CFM MYZONE

Dave Wright is the CEO of CFM/MYZONE, a global company with over 300 staff that have served the international fitness community for over 23 years; focusing on either getting new members and/or keeping existing ones. Dave is also the owner of 11 health clubs across two continents, a board director of ukactive, founder of IOU […]

Sport Nottinghamshire CSP

Ian Wakefield was born in King’s Lynn, Norfolk and is proud of his Norfolk roots, he began his interest in sport through athletics, competed for a variety of clubs at regional and national level, reaching nationally ranked status in 1992. Shortly after this due to a back injury Ian had to retire from the sport […]

Assistant Director, Parkland & Venues, Lee Valley Regional Park Authority

John Birch is Assistant Director, Parkland & Venues for Lee Valley Regional Park Authority. He joined the Authority in 1999 and is responsible for the operation of the Parkland & Venues section with particular emphasis on safety, management and adherence to statutory requirements. He deputises for the Corporate Director of Parkland and Venues providing support […]

Coach Development Manager, Herts Sports Partnership

Rob Hardwick joined Herts Sports Partnership six years ago, to work on workforce development in the sports and leisure sector. Getting paid to work in sport was a refreshing novelty, as Rob spent around 30 years as a volunteer in community sport and had proved to be sufficiently talentless to ensure that he was not plucked from the amateur […]

Olympic Medallist, British Cycling

As a boy, Bryan Steel was uninterested in school, and not very athletic. Then he discovered a talent, cycling. This gave him an outlet and a passion. He joined cycling clubs, and made it to the British cycling team, which at the time was not a team recognised for excellence. Bryan participated in a revolutionary change management programme […]

Sport Nottinghamshire CSP

Ian Wakefield was born in King’s Lynn, Norfolk and is proud of his Norfolk roots, he began his interest in sport through athletics, competed for a variety of clubs at regional and national level, reaching nationally ranked status in 1992. Shortly after this due to a back injury Ian had to retire from the sport […]

Managing director, SMART Way Forward

Nadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry. Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics Level […]

Director, Essentii

Annie Page is a coach, trainer and author who works with passion, energy and flexibility ‘developing the potential within’. Annie’s qualifications include being an Accredited NLP (Neuro Linguistic Programming) Trainer, an NLP Master Practitioner and Coaching Master, who also holds a Level 2 qualification with UK Athletics for Endurance Running. Annie has worked with Athletes […]

Endurance coach, athletics

Dr. Matt Long is an independent athletics coach who has worked with middle distance and endurance athletes from a range of Midlands based clubs. He has worked for UK Athletics in coach education since 2010 and has delivered work at the national high performance centre at Loughborough University. In 2011 he was shortlisted by the […]

Director, Team Beds and Luton

Lloyd began his career in local government; working in sport, leisure, economic development and tourism, becoming an assistant chief executive. He then moved to Sport England as director of regions and then became partnerships and investment director. Following a secondment to London 2012, where he worked on the legacy plan for the bid, he moved […]

Coach Mentor, England Athletics

Jenny’s role as National Coach Mentor – Youth Development (Middle-Distance/Endurance) at England Athletics is to help develop coaches who specialise in coaching the younger age groups (12-18). Jenny was one of the original coaches for Eden Runners in Cumbria set up in 1999 and is one of the country’s best emerging female coaches having been […]

Director, DOHR

Donna Obstfeld is an experienced HR practitioner with over 15 years HR and management experience. Donna’s expertise has been achieved through a mixture of in-house, interim and consultancy roles. Past employers include Dixons Stores Group, TK Maxx, Metronet SSL, Securicor, West Herts College and Hewitt Associates. Her skills have allowed her to assume a wide […]

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