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“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited

CPD Business & Coaching Conference 2013: speakers

Olympic Stadium Commentator and Performance Coach for British Triathlon

Steve Trew’s company, Personal Best Fitness Consultancy, provides and manages the fitness facilities for Centrica PLC. Steve is also a facilitator/presenter for Johnson and Johnson. He has vast experience of seminars and presentations for balancing lifestyle and dealing with stress in the workplace. He taught for nineteen years in London Comprehensive schools before setting up […]

Olympic Medallist, British Cycling

As a boy, Bryan Steel was uninterested in school, and not very athletic. Then he discovered a talent, cycling. This gave him an outlet and a passion. He joined cycling clubs, and made it to the British cycling team, which at the time was not a team recognised for excellence. Bryan participated in a revolutionary change management programme […]

Director, Essentii

Annie Page is a coach, trainer and author who works with passion, energy and flexibility ‘developing the potential within’. Annie’s qualifications include being an Accredited NLP (Neuro Linguistic Programming) Trainer, an NLP Master Practitioner and Coaching Master, who also holds a Level 2 qualification with UK Athletics for Endurance Running. Annie has worked with Athletes […]

Managing director, SMART Way Forward

Nadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry. Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics Level […]

Managing Director, Bentley Holland

Tim Purvis is the owner and Managing Director of Bentley Holland, an experienced and well established creative design and communications agency based in Docklands, London, where they work with both private and public sector companies. Their portfolio of clients includes a number of high profile, blue chip organisations such as; University College London (UCL), ACCA, […]

Volunteer Endurance Coach, Birmingham University AC

Dr. Matt Long is an independent athletics coach who has worked with middle distance and endurance athletes from a range of Midlands based clubs. He has worked for UK Athletics in coach education since 2010 and has delivered work at the national high performance centre at Loughborough University. In 2011 he was shortlisted by the […]


Dave Wright is the CEO of CFM/MYZONE, a global company with over 300 staff that have served the international fitness community for over 23 years; focusing on either getting new members and/or keeping existing ones. Dave is also the owner of 11 health clubs across two continents, a board director of ukactive, founder of IOU […]

Sport Nottinghamshire CSP

Ian Wakefield was born in King’s Lynn, Norfolk and is proud of his Norfolk roots, he began his interest in sport through athletics, competed for a variety of clubs at regional and national level, reaching nationally ranked status in 1992. Shortly after this due to a back injury Ian had to retire from the sport […]

Assistant Director, Parkland & Venues, Lee Valley Regional Park Authority

John Birch is Assistant Director, Parkland & Venues for Lee Valley Regional Park Authority. He joined the Authority in 1999 and is responsible for the operation of the Parkland & Venues section with particular emphasis on safety, management and adherence to statutory requirements. He deputises for the Corporate Director of Parkland and Venues providing support […]

Coach Development Manager, Herts Sports Partnership

Rob Hardwick joined Herts Sports Partnership six years ago, to work on workforce development in the sports and leisure sector. Getting paid to work in sport was a refreshing novelty, as Rob spent around 30 years as a volunteer in community sport and had proved to be sufficiently talentless to ensure that he was not plucked from the amateur […]

Download a PDF version of the speaker profiles here.

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