Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited

15 March 2018

Understanding your company branding and USPs

This training workshop looks at the importance of your company USP’s (unique selling points). It also looks at what makes you stand out head and shoulders from your competitors, along with how you can position yourself in the industry/marketplace so that you become established in your field. Once you can identify and understand this thoroughly, it becomes much easier to close more sales and identify potential leads, as you are quickly able to highlight features and benefits of your products and services and how they can help your customers and clients.

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