Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Nadeem Shaikh from Smart Way Forward has delivered a variety of CPD courses for Sports Coaches as part of the Middlesex University Coach Education Programme. He has a professional and polished approach, delivering material in a lively and enthusiastic manner.

“His wealth of experience in coaching and training enables him to deliver sessions which get to the heart of the subject, and utilise real-life examples to enhance the participant’s learning.”
Mel Parker
Head of Sport & Recreation, Middlesex University

15 March 2018

Observation and constructive feedback

There is no such thing as negative criticism, just positive constructive feedback. However, how you observe this and relay this back to the individual/ team is essential if you want to maintain professionalism, standards and respect at all levels. It is vital to stick to the facts and not be drawn into emotional responses or reactions. In the same way, it is just as important to identify key areas for development within the team and explain how performance can be consistently improved.

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The will to win is important … but the need to prepare is vital