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“Suffolk Sport appointed SMART Way Forward to deliver a series of CPD coach education workshops as part of our commitment to developing the knowledge, skills and experience of sports coaches around the county. The workshops delivered by SMART Way Forward were engaging and had a great balance of theory and practical tasks. We look forward […]

12 October 2017

Jordan Fitness case study

Jordan Fitness
SMART Way Forward were appointed by Jordan Fitness, one of the leading suppliers of functional fitness equipment in the UK and Europe, to deliver a 12 x module sales training programme for all their internal/external staff. In order to deliver the programme successfully, SMART Way Forward delivered 1 x half day training workshops per month. The programme was bespoke and tailored specifically for Jordan Fitness
  • SMART Way Forward successfully delivered a 12 x module sales training programme to 7 x internal/external staff at Jordan Fitness
  • The team were randomly monitored every month with a serious of ‘mystery shop’ style calls to gauge how well the sales team were responding to the training and putting theory into practice.
  • Training modules within the sales training programme for Jordan Fitness included:
  • Delivering excellent customer service
  • Understanding USPs
  • Effective telesales skills
  • Professional management /organisational skills
  • Delivering the perfect sales pitch
  • Using the right communication at the right time
  • Balancing your workload
  • New business development
  • Recognising customer behaviours
  • Managing your sales database
  • Using social media for business
  • How to design an effective marketing strategy
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