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“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited

12 October 2017

Jordan Fitness case study

Jordan Fitness
SMART Way Forward were appointed by Jordan Fitness, one of the leading suppliers of functional fitness equipment in the UK and Europe, to deliver a 12 x module sales training programme for all their internal/external staff. In order to deliver the programme successfully, SMART Way Forward delivered 1 x half day training workshops per month. The programme was bespoke and tailored specifically for Jordan Fitness
  • SMART Way Forward successfully delivered a 12 x module sales training programme to 7 x internal/external staff at Jordan Fitness
  • The team were randomly monitored every month with a serious of ‘mystery shop’ style calls to gauge how well the sales team were responding to the training and putting theory into practice.
  • Training modules within the sales training programme for Jordan Fitness included:
  • Delivering excellent customer service
  • Understanding USPs
  • Effective telesales skills
  • Professional management /organisational skills
  • Delivering the perfect sales pitch
  • Using the right communication at the right time
  • Balancing your workload
  • New business development
  • Recognising customer behaviours
  • Managing your sales database
  • Using social media for business
  • How to design an effective marketing strategy
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