Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“As a Queen’s Award-winning family business, we were confident that we were executing our business framework but most importantly that our colleagues were happy and proud to work at The Pitchmark Group. Our initial objective was to maintain this success whilst finding marginal gains across The Group, which is why I reached out to Nadeem at SMART Way Forward. Our immediate priority was to upskill existing members of the team to ensure we were continuing to maximise opportunity and operate at optimum levels of efficiency. The training and ongoing support we receive has been fantastic; Nadeem really is an extension to our ‘family’ and his passion, enthusiasm and belief in our vision definitely underpins our performance.”

Tim Rodman
Managing Director, The Pitchmark Group
www.thepitchmarkgroup.com

12 October 2017

Fitness Trails UK case study

Fitness Trails UK

Sales management case study: Fitness Trails UK | SMART Way Forward

SMART Way Forward were appointed by Plan4Sport for Fitness Trails UK, one of the leading suppliers of static outdoor fitness equipment, to develop the sales, advertising & marketing strategy for the launch of their equipment into the UK market. We worked in conjunction with Plan4Sport, who are the sole distributor for Fitness Trails in the UK. This meant researching the outdoor health, recreation and leisure sector, then developing an effective focused strategy which would help Fitness Trails UK generate more opportunities and sales for their products Nationwide.

The work SMART Way Forward delivered included:

    • SMART Way Forward provided Fitness Trails with a dedicated interim UK Sales Director
    • The UK Sales Director worked full time, 3 days per week, for a contract term of 6 months, to help successfully launch Fitness Trails into the UK
    • We then helped introduce Fitness Trails to the UK sport, leisure, health and fitness market
    • The team at SMART Way Forward successfully raised the profile of Fitness Trails and introduced their outdoor fitness solutions to local authorities, parish councils, county sports partnerships, schools, universities, leisure trusts, parks and green spaces, along with many caravan parks and outdoor centres.
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