Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Whenever CC Grass bring in new staff it is always important that the correct training is provided. The same applies to seasoned staff, who benefit from focused education, to complement their existing skills. My “go to” is SMART Way forward. Their knowledge, empathy and focused training has produced excellent results, and is also enjoyable for those being trained”

Bryn Lee
CEO, CC Grass European Office

5 July 2016

SMART Way Forward extends sponsorship of elite athlete Daniel Davies

Nadeem _ SWF sponsored athlete Dan Davies

SMART Way Forward is proud to announce the continuation of our sponsorship of elite marathon runner Daniel Davies.

Davies, 27, who recently completed the London Marathon in an amazing time of 2 hours 30 minutes and 40 seconds, has been coached by SMART Way Forward managing director Nadeem Shaikh – a UKA Level 3 Performance Endurance Coach – for the past five years and is aiming to represent Great Britain at the 2020 Olympic Games.

SMART Way Forward first starting sponsoring Daniel in July 2015.

“We are delighted to have Daniel as a brand ambassador for SMART Way Forward and to be able to help him on his international and Olympic journey,” said Nadeem.

Dan Davies London Marathon 2016

“Daniel’s personal best time for a marathon still stands at 2 hours 25 minutes 39 seconds which he ran at Frankfurt in October 2014. He hoped to beat this in London but a knee injury picked up a few days before the marathon flared up. I’m really confident that the Amsterdam Marathon in October will see him getting close to 2 hours 20 minutes.”

Daniel’s London Marathon time placed him 89th overall out of more than 35,000 runners. “We are all very proud of Daniel at SMART Way Forward,” said Nadeem, “and very excited at what the future holds for him.”

For more information on SMART Way Forward, the services we offer and how we work – and to follow Daniel’s progress – please visit or email





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The will to win is important … but the need to prepare is vital