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Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We have recently finished the CPD training workshops carried out by SMART Way Forward which the whole team found extremely beneficial both individually and for the future development of White Line Services. Nadeem’s experience and enthusiasm when carrying out the training was impressive as he provided us with a wealth of knowledge and useful skills […]

1 June 2016

SMART Way Forward launches into UK-wide training market

SWF at SIE2016bAt SMART Way Forward we’re committed to helping businesses increase sales and boost productivity – and now we are offering our expertise to more organisations than ever before.

Since SMART Way Forward was founded in 2011 by managing director Nadeem Shaikh, we’ve worked predominantly within the sport, fitness and leisure industry – using our unique blend of sales management and training expertise and long history of sporting competition and coaching to help public and private sector organisations be the best that they can be.

Thanks to the incredible success we’ve had over the last five years, we’ve been receiving increased interest in our training workshops from businesses outside of our core sport, fitness and leisure market, so we are now opening up our SMART services to any company which understands the huge benefits of investing in their management teams’ development.

Launching SMART Way Forward to the wider UK market at the Sales Innovation Expo in May, Nadeem Shaikh said: “We deliver sales training, management training, customer service training, coach development work and continuing professional development (CPD) workshops. We work with senior level management in small to medium-sized businesses as well as blue-chip companies.

“We’ve had a lot of interest from companies in a wide range of sectors, but what they all have in common is that they want to develop or motivate their management teams, to ensure they are the best that they can be and keep ahead of their competitors.”

SIE2016 seminar

Nadeem Shaikh also spoke at the event, delivering an engaging seminar on ‘Recognising your leadership style and adapting it to your team’.

The SMART team were in attendance on both days of the Sales Innovation Expo, speaking to CEOs, managing directors, directors, business owners, sales directors, HR managers, and team leaders showing them all the innovative ways in which SMART management and leadership training, sales training and customer service training can help to inspire, motivate and drive their teams, so they consistently exceed expectations and deliver amazing results.

The show was incredibly successful for SMART Way Forward and we are now working with many businesses, organisations, sales teams, directors and managers who we met at the show.

You can see an interview with Nadeem at the Sales Innovation Expo here:

For more information on SMART Way Forward, the services we offer and how we work, please visit or email



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