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“Nadeem Shaikh from Smart Way Forward has delivered a variety of CPD courses for Sports Coaches as part of the Middlesex University Coach Education Programme. He has a professional and polished approach, delivering material in a lively and enthusiastic manner.

“His wealth of experience in coaching and training enables him to deliver sessions which get to the heart of the subject, and utilise real-life examples to enhance the participant’s learning.”
Mel Parker
Head of Sport & Recreation, Middlesex University

7 July 2015

SMART sponsorship for elite marathon runner Daniel Davies

Dan Davies & Nadeem_SWF sponsorship_ July 2015ASMART Way Forward is proud to announce that we will be the official sponsors for elite marathon runner Daniel Davies for the next 12 months.

Daniel Davies is a successful British elite marathon runner who competes for Shaftesbury Barnet Harriers and Barnet and District Athletics Club. He is coached by UK Athletics qualified Level 3 performance endurance coach and Managing Director of SMART Way Forward, Nadeem Shaikh.

Daniel finished 41st in this year’s Virgin London Marathon and his personal best times are incredibly impressive over a variety of distances. For 10K Daniel has run 33 minutes 03 seconds, half marathon 1 hour 13 minutes 28 seconds, 20 mile in 1 hour 55 minutes 25 seconds and Full marathon 2 hours 25 minutes 39 seconds. He was the 4th Team GB runner through when he ran the BMW Frankfurt Marathon in 2104 and 2nd GB runner when he ran the ING New York Marathon in 2013. Therefore, he was the obvious choice when it came to SMART Way Forward considering sponsoring and supporting an up and coming potential Olympic athlete.

Training as a full time athlete to try and achieve his dreams of one day representing Team GB at an Olympic Games, Daniel has already been very consistent in his performances achieving tremendous success in the UK and overseas over the marathon distance. However, unfortunately Daniel is not currently funded or supported by sport’s National Governing Body, British Athletics or any other sponsors. Therefore, SMART Way Forward stepped in and agreed to sponsor Daniel for 12 months from immediate effect so he could focus on his training and not worry about the financial pressures of purchasing running kit, paying for treatment, race entry fees, running shoes and travel costs.

Daniel Davies said “I feel so very lucky, grateful and privileged for the opportunity I have been given by SMART Way Forward. The financial support will make such a difference to my training, racing and injury prevention to ensure I can continue to compete at the highest level. I am very excited about the future and what lies ahead. Thank you so much”

Daniel Davies running London Marathon 2015

“I am absolutely delighted to announce that SMART Way Forward will be sponsoring and supporting Daniel with his marathon training, which should hopefully bring him a few steps closer to his Olympic journey. I have known Daniel for a number of years as one of the athletes whom I coach in my squad at Shaftesbury Barnet Harriers. He is a very mature, professional, focused and dedicated athlete and we are all very proud and inspired to follow his progress over the years. The financial support we can offer him for the next 12 months will hopefully go some way to easing the burden and ensuring he has what he needs to give him every opportunity to help him fulfil his dreams of representing team GB at an Olympic Games. To be part of this journey with Daniel is incredibly exciting for us as a company and we wish him every success now and for the future” said Nadeem Shaikh, Managing Director of SMART Way Forward.

To view Daniel Davies’ online profile on the British Athletics Power of 10 website, please visit



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The will to win is important … but the need to prepare is vital