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Our new company brochure is now available for you to read online. You can also download a pdf version here.

“The SMART CPD training day was a very positive day. The feedback from the team was 100% positive and your training style perfect for us! We look forward to our next session.” Helen Manley General Manager, ICHF Events Limited

12 December 2014

Bonar Yarns lead the way with a SMART CPD customer service training programme

Bonar Yarns logoIn the Summer of 2014, Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland. The programme was very well received by their customer service and sales team and has already helped the team become even more effective and efficient in their roles.

Bryn Lee, Commercial Director at Bonar Yarns said “Bonar Yarns is primarily a manufacturing company and our customer service is an essential link between our own production facilities and our customers. SMART Way Forward were asked to deliver a training programme focused on improving our service, communication skills and helping staff make best use of their time. This they have achieved through a series of onsite training sessions. The results have been excellent with great feedback from staff and customers. We would certainly recommend SMART Way Forward to other organisations where communication with customers is key to a successful business”

“It is an absolute pleasure working with Bryn and his team at Bonar Yarns. They are always looking to exceed their customer’s expectations by consistently delivering a high level of customer service, before, during and after an installation. So with this in mind, SMART Way Forward designed a bespoke ‘solutions focused’ training programme to help the team manage workloads and customer expectations.  Results have been fantastic and it is great to see theory being put into practice” said Nadeem Shaikh, Managing Director at SMART Way Forward

To learn more about Bonar Yarns, please visit

To learn more about the customer service training programme delivered by SMART Way Forward, please visit

A full list of the training courses we deliver at SMART Way Forward can be found at



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