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“Since I have known Nadeem he has shown excellent organisational and motivational skills. Nadeem has a strong association with athletics and has shown an exceptional ability to use his business attributes to the benefit of the sport. It is this ability to transfer skills from one area to another in a lateral way plus using his motivational manner that has encouraged him to take to launch SMART way Forward.”
Bryan Smith
Director London Marathon
Past Non Executive Director UK Athletics

2 July 2014

Nadeem Shaikh


Nadeem Shaikh, Managing Director, SMART Way ForwardNadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry.

Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics Level 3 Performance Endurance coach and a coach on the National Coach Development Programme with England Athletics.

Over the years, Nadeem has worked with a number of sport’s National Governing Bodies (NGBs), County Sports Partnerships (CSPs), Local Authorities and a number of corporate companies around the UK.

Prior to SMART Way Forward, Nadeem held senior management positions with companies such as Disney, Reed Elsevier, Leisure Media, Sports Management and The Nichem Group.

Nadeem has designed and implemented many successful development programmes, along with bid proposals, training seminars, customer service workshops, sales training workshops and successfully delivered many sales and management strategies within a variety of organisations.

Nadeem is passionate about sport, especially athletics, having represented his club, Shaftesbury Barnet Harriers at County, Region and International level. He now coaches some of the best young endurance athletes in the UK, some of whom have already represented Team GB.

Nadeem is also the former Vice President for Shaftesbury Barnet Harriers and has sat on a number of sports committees, including those which organise, train and coordinate marshals at events such as the London Marathon, London Mini Marathon, Bupa 10k and the Adidas Women’s 5K road race.

Nadeem was also a very proud London 2012 Olympic and Paralympics Games Maker, who worked on the men’s, women’s and Paralympics marathon and road cycling events.


At the SMART Way Forward CPD Management and Leadership Experience 2014, Nadeem will be delivering the following seminar:

10.15am – 11.15am
Seminar 1: How to lead your leaders and manage your managers effectively  

This seminar looks at the importance of having a well balanced, focused team and how to get the best out of each individual. It also looks at the fundamentals such as trust, communication skills, taking ownership, responsibility and accountability. Goals are only achieved and targets exceeded when everyone in your team is singing off the same hymn sheet. The hints and tips from this seminar will ensure you have the rights skills and strategy to deliver on both accounts.




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