Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Thank you so much for running the leadership management training course last week. What can I say, it was just brilliant! I learnt so much about myself and the staff I work with. I was amazed at how Nadeem had discreetly arranged problem solving tasks/obstacles on his arrival without me even knowing, just so he could assess my approach, reactions and emotions ahead of delivering the course – incredible! Nadeem really sets the standard for how to deliver an excellent bespoke leadership training programme based on individual training needs.”
Yvonne Simpson
Project Coordinator, Track Academy by Connie Henry

7 June 2013

Nadeem Shaikh

Nadeem Shaikh, Managing Director, SMART Way Forward

Nadeem Shaikh is the Managing Director of SMART Way Forward, a specialist sales management, CPD and training consultancy working within the sport, leisure, health and fitness industry.

Nadeem has a wealth of knowledge and experience, having been involved in sport for over 25 years. Nadeem is qualified sales and management trainer, a UK Athletics Level 3 Performance Endurance coach and a coach on the National Coach Development Programme with England Athletics. Over the years, Nadeem has worked with a number of sport’s National Governing Bodies (NGBs), County Sports Partnerships (CSPs), Local Authorities and a number of corporate companies around the UK.

Prior to SMART Way Forward, Nadeem held senior management positions with companies such as Disney, Reed Elsevier, Leisure Media, Sports Management and The Nichem Group. Nadeem has designed and implemented many successful development programmes, bid proposals, training seminars and workshops, along with many sales and management strategies within a variety of organisations.

Nadeem is passionate about sport, especially athletics, having represented his club, Shaftesbury Barnet Harriers at County, Region and International level. He now coaches some of the best young endurance athletes in the UK, some of whom have already represented Team GB.

Nadeem is also the Vice President for Shaftesbury Barnet Harriers and sits on a number of sports committees, including those which organise, train and coordinate marshals at events such as the London Marathon, London Mini Marathon, Bupa 10k and the Adidas Women’s 5K road race. Nadeem was also a very proud London 2012 Olympic and Paralympics Games Maker, who worked on the men’s, women’s and Paralympics marathon and road cycling events.


At the SMART Way Forward CPD Business and Coaching Conference 2013, Nadeem will be delivering the following workshops:

11.30am – 12.30pm (Business Workshop)
Corporate Image and Public Perception – Making your Marketing and Advertising work for you! 
With Tim Purvis, Managing Director of Bentley Holland & Partners Limited

Making sure your organisation is sending out the right message in the right way, in the right format is often a lot harder to organise than you think. You need to make sure your strategy not only gets the correct message across – but there is also a healthy return on your investment (ROI). Regardless of whether you are working in the Private or Public sector, you need to make sure that you position yourself properly and ensure you are perceived professionally throughout.

Whether it is a new product launch, community programme, complete corporate image change, advertisement design or simply identifying a new strategy to help you penetrate a new industry sector, you must invest the time, resources and budget to ensure you message hits the mark. Marketing and Advertising does not have to cost the Earth. Striking the balance between budget, resources and time management is vital if you are going to deliver a successful campaign. However, it is all in the preparation. Remember, if you fail to plan, then you plan to fail!

This workshop will help you understand the key elements of a successful marketing and advertising strategy, when your budgets are tight and your resources are slim.


1.30pm – 2.30pm (Sports Coaching Workshop)
Getting the best out of your athletes or players when delivering a coaching session

A successful sports coach or team manager must have excellent communication skills in order to get the best of his / her athletes or players – otherwise the whole process becomes extremely difficult. Athletes, players and coaches must be open and honest with one another, if they are to build mutual trust, respect and form a healthy working partnership.

Recognising what makes your athletes tick, or how to make them respond in a certain way can be crucial. If you can recognise the different characteristics adopted by each athlete and player before, during and after training or when in competition, then you will always know exactly what to say, how to say it and when to say it to provoke the right reaction.

Coaches must be able to relay instructions clearly and express urgency in a calm controlled focused manner. Coaches and managers must be able to communicate effectively to groups, as well as engage with athletes and players on a one‐to-one basis.

This workshop will give you a brief overview on how to use verbal, visual and written communication effectively. It will also highlight the importance of being aware of your own body language and perception on and off the sport pitch.


3.45pm – 4.45pm (Business Workshop)
Using the right communication at the right to help you generate amazing results!

Building strong relationships with customers is vital if you want to maintain a healthy partnership and a successful business. Therefore, using the correct manner in which to communicate your message is of paramount importance, especially in business.

Technology is there to help us, but it should not mask the fact the ‘people buy from people’.

Why do some people send an email when the situation requires a telephone conversation or meeting?  Alternatively, why to some people give lots of complex information over the phone and expect the other person to remember everything in matter of seconds?

Using the right communication at the right time, with the right level of detail can make a huge difference to the final outcome. The way in which you and your team communicate with customers over the phone, email or face to face, can have a huge bearing on how your company ethics are perceived. After all, we all want to experience a successful outcome rather than a steep learning curve of disappointment!

This workshop will provide some handy hints and tips to ensure you always relay your messages correctly and communicate in the right way, so that you and your business is perceived correctly in the marketplace.




Facebook Twitter Linkedin Email

<< Back

The will to win is important … but the need to prepare is vital