Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited

7 June 2013

Ian Wakefield

Ian WakefieldIan Wakefield was born in King’s Lynn, Norfolk and is proud of his Norfolk roots, he began his interest in sport through athletics, competed for a variety of clubs at regional and national level, reaching nationally ranked status in 1992. Shortly after this due to a back injury Ian had to retire from the sport and subsequently took up Mountain Biking, a sport which he still competes in regularly today as a ‘Veteran’ (over 40 age group) competing in the Eiger Race in 2010 and finishing in the top 300 at the Trans Germany 4 day stage race in 2011.

Ian’s career began in the late 1980’s when he began working on the sports and entertainment staff at a private holiday park, over the last 20 years he has progressed through a series of management positions working for leading companies such as Living Well, Center Parcs and Marriott Hotels. More recently he was employed by ISRM and IMSPA/CIMSPA as Head of Business Development.

He was awarded a ‘Fellowship’ of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and is in his 4th year as a ‘Chartered Marketer’ with the Chartered Institute of Marketing (CIM). He has a unique insight into both the ‘Marketing’ and ‘Sport & Recreation’ sectors.


At the SMART Way Forward CPD Business and Coaching Conference 2013, Ian Wakefield will be delivering the following Business Workshop:

1.30pm – 2.30pm
How to use social media effectively within sport and business

Every day, more and more Social Media networking websites provide people, sports clubs and businesses with the means to interact in real-time. Social media marketing offers a two-way relationship between your business and potential customers – it is much more personal than traditional forms of marketing and can provide instant feedback.

The secret to making the most of social media marketing is to produce interesting and engaging content in order to engage and interact with your potential customers. Ian will highlight the features and benefits of social media websites such as Face book, Twitter and LinkedIn along with how easy it is to plan an effective social media strategy.

Social media does not have to be a daunting. Simple everyday marketing and general administration can ensure that you offer your customers another form of interactive communication. You can then either share information or simply tell potential customers about you, your products & services or future plans.

This workshop is a must for anyone wishes to raise their profile or engage with more people and businesses using websites such as Facebook, Twitter and LinkedIn.





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