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“Suffolk Sport appointed SMART Way Forward to deliver a series of CPD coach education workshops as part of our commitment to developing the knowledge, skills and experience of sports coaches around the county. The workshops delivered by SMART Way Forward were engaging and had a great balance of theory and practical tasks. We look forward […]

7 June 2013

Dave Wright

DAVE-WRIGHTDave Wright is the CEO of CFM/MYZONE, a global company with over 300 staff that have served the international fitness community for over 23 years; focusing on either getting new members and/or keeping existing ones.

Dave is also the owner of 11 health clubs across two continents, a board director of ukactive, founder of IOU (Independent Operators Unite), an IHRSA presenter and the creator of MYZONE.


At the SMART Way Forward CPD Business and Coaching Conference 2013, Dave Wright will be delivering the following Business Workshop:

2.30pm – 3.30pm
How to attract new members and customers to your club
New business is the lifeblood of any organisation. Whether it is bringing in new customers, targeting new clients or simply attracting more new members to your sport or health club – without new business, your organisation will struggle to generate healthy revenue, meet forecasts or exceed targets!

The key is to recognise what you have to offer and how it can meets the needs of your customers and markets. The sport, leisure, health and fitness industry is very competitive, with many organisations and clubs openly competing against one another. So how can you stand out from the crowd and make yourself more attractive to your target audience?

However, one you have attracted that new customer, what can you do to make sure they keep coming up, using your facilities or buying your products and services?

In this workshop, Dave will share his experience and strategy of how the company has successfully managed to proactively source a steady stream of new customers with healthy retention.



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Anything can be achieved with PMA – Positive Mental Attitude