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Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We are delighted to welcome Nadeem Shaikh from SMART Way Forward onto the National Coach Development Programme. We hope that the opportunities that the programme offers to further enhance his already substantial knowledge, together with his enthusiasm and experience, will be very useful to other athletes & coaches around the country.”
Jenny Harris
National Coach Mentor Youth Development (Endurance), England Athletics

12 December 2012

Annie Page

Annie PageAnnie Page is a coach, trainer and author who works with passion, energy and flexibility ‘developing the potential within’. Annie’s qualifications include being an Accredited NLP (Neuro Linguistic Programming) Trainer, an NLP Master Practitioner and Coaching Master, who also holds a Level 2 qualification with UK Athletics for Endurance Running.

Annie has worked with Athletes in a range of sports at both senior and junior level using cerebral sports coaching to focus on getting results and train their brain to peak performance.

Working with businesses in both the Public and Private sector, delivering a range of coaching and training programmes that uses the parallels between her sports coaching and business coaching to great advantage with her clients. Through the techniques that Annie uses she can enable sustainable change for individuals and teams in both sport and business by supporting Leaders, Coaches and Managers to make positive changes that will be long lasting and effective.

Annie is a volunteer with The Princes Trust as both a Progression Mentor and Business Mentor and is Author of the book ‘How to get off the sofa and start running’.

Annie Page delivered a workshop on The basics of coaching effectively by recognising different learning styles at our very first CPD Coaching Conference in September 2012. We are hugely pleased and honoured that she has agreed to speak again at the SMART Way Forward CPD Business and Coaching Conference 2013 (Midlands/North).

At the SMART Way Forward CPD Business and Coaching Conference 2013 (Midlands/North), Annie Page will be delivering the following Business Workshop:

12.20pm – 1.20pm
Managing and exceeding your customers’ expectations by recognising behaviours

We all want to provide the best levels of customer service to exceed all expectations. However, this is not always possible if instructions, requirements or procedures have not been explained properly or made clear from the outset. The end result usually causes a lot of inconvenience to customer and business, all due to simple miscommunication, misunderstanding or misinterpretation. Therefore, it is vital to ask the right questions, at the right time, in the right manner and check for understanding before proceeding any further.

Being able to read between the lines and recognise your customer’s behaviour is sometimes all it takes to turn a problem into a solution, or a negative into a positive.

Recognising a learning style so that you can adapt your delivery and body language accordingly can be extremely useful in business. Knowing how to communicate with someone when they are an Activist, Theorist, Pragmatist or Reflector will not only help you determine facts quickly and efficiently, it will also help to build your relationship stronger.



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There is always a positive to be learnt from every negative situation