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Our new company brochure is now available for you to read online. You can also download a pdf version here.

“I have known Nadeem from SMART Way Forward for about three years now and have always been impressed with his infectious enthusiasm and motivation. He comes across as one of those people who make things happen and inspire other people to get the best from themselves. I consider Nadeem to be trustworthy, honourable, professional and would recommend him as someone you should do business with because even if he can’t help you directly, he will introduce you to someone who can just because he wants to help you.”
Ian Wakefield
Business Development Manager, The Institute for the Management of Sport and Physical Activity (IMSPA)

31 May 2012

Jenny Harris

Jenny HarrisJenny’s role as National Coach Mentor – Youth Development (Middle-Distance/Endurance) at England Athletics is to help develop coaches who specialise in coaching the younger age groups (12-18). Jenny was one of the original coaches for Eden Runners in Cumbria set up in 1999 and is one of the country’s best emerging female coaches having been successful in guiding athletes from her club to compete in national competitions.

n 2012 she acted as Endurance Coach for the GB team at the European Youth Olympics in Turkey and was also the Endurance Coach for the England team at the Commonwealth Youth Games. After moving south Jenny is now coaching endurance at Oxford University.

Jenny who herself has a thirst for scientific knowledge in this area is also involved in the development of a national strategy for this age group.


At the SMART Way Forward CPD Coaching Conference 2012, Jenny Harris will be delivering the following workshop:

12.00pm – 1.00pm (Workshop B)
Mentoring and gaining valuable coaching experience

Mentoring is a powerful tool in the development and education of any sports coach and understanding the benefits and using it effectively is vital.

Mentoring is about being able to offer constructive feedback and relevant support. This helps less experienced individuals build confidence and reach their full potential. Sharing valuable knowledge and experience is essential in sport, especially when you are in the early stages of your coaching career.

Athletes / players need to have complete confidence in their coach’s knowledge, experience and ability to help them improve their performance. Coaches should always be looking to improve and develop their own abilities.




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Anything can be achieved with PMA – Positive Mental Attitude