Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Thank you for delivering yesterday’s innovative and engaging SMART CPD training session, which has been very well received by all the staff ahead of the new season”

Alex Tunbridge
CEO, Stevenage Football Club

1 May 2011

The launch of SMART Way Forward

Combining his career of more than 20 years’ commercial sales experience with his success as a distance runner and athletics coach, former international athlete Nadeem Shaikh has launched SMART Way Forward; a dynamic new consultancy offering a range of sales management and training services specifically tailored for the sports and leisure industry.

Nadeem founded the business following his outstanding track record of delivering commercial success in a host of senior management positions with companies including Disney, Reed Elsevier, Leisure Media and The Nichem Group.

Through SMART Way Forward, Nadeem has designed a unique proposition of commercially-focused services including sales management, sales team training, motivation and mentoring, advertising and promotional strategy consultation and ongoing sales support, for customers working within sports, leisure and health and fitness.

With his outstanding commercial skills, natural drive and enthusiasm, passion for delivering results and first-class coaching and training skills, Nadeem’s aim is to bring together his business and sporting experiences to support a host of organisations looking for greater success in an increasingly competitive landscape.

“Over the past 20 years, I have often used the skills, focus and discipline I learnt as a successful sports person to deliver outstanding results within a business environment for previous employers and customers,” said Nadeem.

“The services we offer at SMART Way Forward include sales management, team training, resource management and ongoing sales support. This gives our customers a unique solution when they are looking to increase revenue, improve sales and achieve greater commercial success.”

Well respected and established within the UK sports industry, Nadeem has built up an impressive list of contacts including those working within local authorities, national governing bodies, professional sports clubs, universities, colleges, sports academies and the wider commercial world of sport. In addition, the excellent working relationships he has with a variety of different national sports associations and government organisations means SMART Way Forward is well positioned to help clients looking to build their commercial success in these arenas.

For more information about SMART Way Forward and how it can help your organisation achieve its key commercial goals, please take a look at the website or contact the SMART Way Forward team on the details below.


Twitter: @smartwayforward

LinkedIn: Nadeem Shaikh

T: +44 (0) 7980 300169




S – Sales Management

M – Motivation

A – Advertising & Marketing

R – Resource Management

T – Training






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Anything can be achieved with PMA – Positive Mental Attitude