Our new company brochure is now available for you to read online. You can also download a pdf version here.
“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited
The team at SMART Way Forward are always out and about around the UK delivering leadership, management, sales and customer service training or delivering coach development workshops to help you be the best that you can be. To see where we are and what we are doing, please follow us on Twitter, Facebook and LinkedIn.
Our MD Nadeem Shaikh started SMART Way Forward back in April 2011. A decade on and we are now celebrating our 10 year anniversary! A fantastic milestone which we are all so incredibly proud of. However, this would not have been possible without the love, support and encouragement from our wonderful families, friends and […]
SMART Way Forward is proud to announce the continuation of our sponsorship of elite marathon runner Daniel Davies. Davies, 27, who recently completed the London Marathon in an amazing time of 2 hours 30 minutes and 40 seconds, has been coached by SMART Way Forward managing director Nadeem Shaikh – a UKA Level 3 Performance […]
At SMART Way Forward we’re committed to helping businesses increase sales and boost productivity – and now we are offering our expertise to more organisations than ever before. Since SMART Way Forward was founded in 2011 by managing director Nadeem Shaikh, we’ve worked predominantly within the sport, fitness and leisure industry – using our unique […]
SMART Way Forward’s Coach Development team continues to work with County Sports Partnerships and other public sector organisations to help them develop coaching skills. Taking place over two separate sessions, SMART Way Forward has worked with female coaches from Active Essex from sports such as football, rugby, swimming, running, roller skating, hockey, zumba and personal […]
SMART Way Forward is proud to announce our new SMART 3 Day Intensive CPD Management and Leadership Training Programme. This training course is run over three consecutive, eight-hour days, either at your office or at an off site location, and is for up to two managers at a time. Following the training sessions, objectives will […]
On Saturday 15th August SMART Way Forward Managing Director Nadeem Shaikh was asked to be Team Manager for England Athletics at their ‘Race the Train’ home international endurance event in Tywyn, Wales. Nadeem, who is already a fully qualified UK Athletics Level 3 Performance Endurance Coach looked after Team England to gain further experience as […]
SMART Way Forward is proud to announce that we will be the official sponsors for elite marathon runner Daniel Davies for the next 12 months. Daniel Davies is a successful British elite marathon runner who competes for Shaftesbury Barnet Harriers and Barnet and District Athletics Club. He is coached by UK Athletics qualified Level 3 […]
Established sports equipment supplier Mark Harrod Limited will soon be celebrating their tenth anniversary. Based in Beccles, Suffolk they have been at the forefront of sports equipment innovation, design and distribution for over 10 years working with premiership sports clubs, the London Olympics, various sport’s National Governing Bodies (NGBs) and many other clubs, leisure centres, […]
WASPS rugby club are one of the most established premiership rugby clubs based in the UK. Located at the Ricoh Arena in Coventry, they strive to deliver an all round memorable experience for all their customers, partners, sponsors and supporters. With so many different marketing and promotional opportunities available at WASPS and The Ricoh, when […]
In the Summer of 2014, Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland. The programme was very well received by their customer […]
On Wednesday 22nd October, Adventure Sports Outdoor Activity Centre in Warwickshire hosted the SMART Way Forward CPD Management & Leadership Experience. The event was the brainchild of SMART Way Forward Managing Director Nadeem Shaikh, who wanted to organise a CPD (continuing professional development) training event which would include a good mix of real life management […]
At SMART Way Forward, we always like to deliver events and training programmes which leave people feeling energised, inspired and motivated. However, we also like to be different and stand out from the crowd. So this year, our annual CPD event is going to be something very special. We have organised a SMART Way Forward […]
When experienced strength and conditioning experts Speed Freq developed and created The Freq Reflex they knew they had designed something which could potentially revolutionise the sporting world. The Freq Reflex is an innovative piece of equipment, designed specifically to help athletes and players become fitter, faster, stronger and more efficient in their movement during training […]
Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, recently appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland. After an initial training assessment day, SMART Way Forward identified the key areas […]
Jordan Fitness has been one of the leading national and International authorities on the design, manufacture and supply of quality commercial functional fitness equipment for over 25 years. So when it came to reviewing and developing a suitable CPD (Continuing Professional Development) sales training programme, the management team at Jordan Fitness chose SMART Way Forward. […]
The team from SMART Way Forward were asked by Annemount School in North London to organise a two hour athletics event to help raise money for Sport Relief 2014. As always, we were delighted to be asked and happily rose to the challenge. The event took place on the morning of Saturday 29th March 2014 […]
As every successful organisation knows, good people are very hard to find. So when you find them, why risk losing them by not investing time or effort into their knowledge and skills development? We believe that focused people are always striving to be the best that they can be. Therefore it is important to keep […]
For 25 years, Jordan Fitness has been the leading National and International authority on the design, manufacture and supply of quality commercial functional fitness equipment. So when it came to training, motivation and CPD (Continued Professional Development), we were delighted that the management team at Jordan Fitness chose SMART Way Forward. To hit the ground […]
In December 2013, Nadeem Shaikh, Managing Director of SMART Way Forward was awarded ‘Coach of the year’ by his athletics club Shaftesbury Barnet Harriers. The award was shared between Nadeem and fellow endurance coach George Harrison, both of whom have been coaching young athletes in the Hertfordshire, Middlesex, North London and Home Counties region for […]
Over the years, many organisations have contacted us asking for assistance to identify suitable sales strategies, to help them introduce their products and services successfully into the sport, leisure, health and fitness industry. We understand that every organisation is different. Large businesses usually offer vast ranges of products and services, whilst other smaller established SMEs […]
PMA, Positive Mental Attitude. Mark Twain once said ‘If you do what you’ve always done, you’ll get what you’ve always got’. It is so true, yet many of us still continue to do the same things day in day out hoping for a different result. Why? Some businesses are evolving, expanding or growing, while others […]
On Wednesday 18th September, Lee Valley Athletics Centre hosted the third SMART Way Forward CPD Business & Coaching Conference. With just over 50 delegates listed, an excellent line up of inspirational speakers and a great day of business and coach related workshops – the conference proved to be a great success! Organisations who attended or […]
Motivation, Inspiration, Enthusiasm = Results. PMA is a small thing, which can make a big difference to the final outcome! PMA or Positive Mental Attitude is the foundation of everything we believe in at SMART Way Forward. So we are very proud to introduce another in the series of our Nationwide CPD Business and Coaching […]
The team at SMART Way Forward are always looking at innovate ways in which to help organisations motivate and inspire their people. That way, they work more efficiently and consistently exceed their targets. With this in mind, we have convinced one of our most popular SMART consultants, two time Olympic British Cycling medallist Bryan Steel, […]
In the last few years, the consultants at SMART Way Forward have worked with a variety of organisations from sports equipment manufacturers and suppliers, through to leisure operators, product distributors and service providers by helping them increase their sales enquiries and close more deals. We have consistently helped organisations achieve successful results by working closely […]
The team at SMART Way Forward are very proud to be supporting one of their most experienced consultants, Annie Page, launch an amazing career path programme called ‘The Point of Transition’. Annie Page’s Point of Transition programme, in association with SMART Way Forward can help professional sportsmen and sportswomen decide their next vital steps, once […]
On Thursday 7th March, Leicester Tigers Welford Road Stadium played host to more than 40 delegates to the SMART Way Forward CPD Business & Coaching Conference. Attendees included managing directors, directors of sport, finance managers, line managers, development officers, sports coaches, coach development managers, international athletes, Olympians, consultants and representatives from a variety of sports […]
Specialist antiques and collectables supplier Clive’s Collectables will be showcasing and selling a range of sports memorabilia at the SMART Way Forward CPD Business & Coaching Conference on Thursday 7th March at Leicester Tigers RFC. All the merchandise the company will be displaying has been personally signed by some of the most established sportsmen and […]
Independent design and marketing communications agency Bentley Holland have teamed up with SMART Way Forward to help organisations working in the sports and leisure sector stand out from the crowd. With more than 23 years of marketing and design experience, the team at Bentley Holland are no strangers to delivering creative solutions in areas such […]
Those of you who have seen the Rocky movies with Sylvester Stallone playing boxer Rocky Balboa will remember the iconic scene in Rocky III when Apollo Creed turns to Rocky and says: “Now, when we fought, you had that eye of the tiger, man; the edge! And now you gotta get it back, and the […]
SMART Way Forward CPD Business & Coaching Conferences are for inspiring, innovative people wanting to enhance their skills further through learning and continuous professional development. For this reason, our conferences are attended by chief executives, directors, sports development managers, sports coaches and community leaders from County Sports Partnerships (CSPs), sport National Governing Bodies (NGBs), local […]
Innovative water play products company Hippo Leisure and Manuplas Group, one of the leading designers, engineers and manufacturers of polymer solutions, have once again chosen SMART Way Forward to deliver a series of in-house sales training courses to their teams based in Plymouth. Hippo Leisure specialises in interactive water play products, safety solutions, water rides […]
SMART Way Forward is delighted to announce that from January 2013, they will be delivering a series of CPD Community Development workshops which will help the coaches based within the Stevenage Football Club In The Community (SFCITC) team become even more effective in their roles when engaging with schools, colleges, clubs and businesses within the […]
Earlier this year, the team at SMART Way Forward began advising directors Richelle and Clive Goodchild on how best to launch and position their new antiques and collectables company, Clive’s Collectables. After months of research, together with lots of practical sales and marketing consultancy, we were proud to announce that Clive’s Collectables launched their new […]
In this current economic climate, it is fair to say that most businesses and organisations are continuously reviewing their overheads and operational costs to see where possible savings could be made ready for the year ahead. Thankfully help is at hand. Cost reduction consultants BCR Associates in partnership with SMART Way Forward have already advised […]
Established UK fencing manufacturer JB Corrie & Co Limited has teamed up with SMART Way Forward to encourage universities, colleges and sport clubs to protect their facilities by installing discrete, safe and secure perimeter fencing. “Universities invest a lot of money into their sports facilities, especially those universities which are now established as High Performance […]
Managing Director of SMART Way Forward, Nadeem Shaikh will be delivering a series of endurance based athletics workshops to sports coaches and athletes at Allianz Park (formally Copthall Barnet Stadium) in October and November. Nadeem – who is a qualified UK Athletics Level 3 Performance Endurance Coach and Vice President of Shaftesbury Barnet Harriers – already […]
On Thursday 27th September, Bisham Abbey National Sports Centre played host to the first SMART Way Forward CPD Coaching Conference. 70 professionals from the world of sport, leisure, health and fitness preregistered for the event at this prestigious venue, which proved to be a great success on the day. Delegates included representatives from British Triathlon, […]
Wow, what a season of sport! The London 2012 Olympic Games were just phenomenal from start to finish and at SMART Way Forward, we loved every second of it! Having worked with so many sports’ National Governing Bodies (NGBs) over the years, it was great to see so many of the athletes and coaches […]
SMART Way Forward recently teamed up with BCR Associates to help sports National Governing Bodies (NGBs) make huge savings on their operational costs by identifying better cost effective solutions. BCR Associates are considered one of the UK’s leading cost reduction consultancies and recently won the Best Service category at the prestigious Best Business Awards. They […]
Over the last few months, the team at SMART Way Forward have been working closely with one of the leading suppliers of interactive SMS, Voice and IVR Payment Solutions, Collstream Limited. SMART Way Forward has been helping Collstream raise the awareness of text communication within the sport, leisure, health and fitness industry, demonstrating the power […]
As one of the endurance coaches on the National Coach Development Programme (NCDP) with England Athletics, Nadeem Shaikh, Managing Director of SMART Way Forward, attended the IAAF Youth Athletics Conference, Barcelona Olympic Stadium on 15-17 July 2012. The opening keynote address was delivered by former World Record pole vaulter Sergey Bubka who, in an illustrious […]
As one of the endurance coaches on the National Coach Development Programme (NCDP) with England Athletics, Nadeem Shaikh, Managing Director of SMART Way Forward, was invited to the UK Olympic Trials at Alexander Palace Stadium in Birmingham on 22nd-24th June. This was the last opportunity for athletes to achieve the ‘A’ standards required within their sporting […]
SMART Way Forward, in conjunction with Shaftesbury Barnet Harriers and London Marathon Limited were again asked to help recruit, organise and coordinate marshals for the Start / Finish of this year’s London BUPA 10k road race. The race took place in London, opposite the impressive backdrop of Buckingham Palace in The Mall, St James’s Park. […]
SMART Way Forward was one of the many organisations who attended and supported the Sport Wales Annual Conference in Cardiff, along with a number of sports clubs, universities, trade associations, leisure trusts, sport’s National Governing Bodies (NGB’s) and County Sports Partnerships (CSP’s). Wales has always had an excellent sporting legacy and produced some of the […]
Nadeem Shaikh from SMART Way Forward was one of the privileged coaches invited to the Elite Endurance Coach Development Weekend on 19-20 May at Loughborough University, hosted by England Athletics and UK Athletics. A variety of interactive workshops were delivered to help coaches develop and understand elite training methods, national performance centres & facilities and […]
SMART Way Forward recently teamed up with GreaterSport County Sports Partnership to deliver a CPD coaching workshop on ‘Effective Communication Skills for sports coaches’.
Sports coaches are hugely influential people who can inspire individuals and change lives within a community. Therefore it is vital that they have the knowledge, support, technical ability and interpersonal skills to really get the best out their players and athletes – especially if they want to perform successfully at the highest level.
Established UK fencing manufacturer JB Corrie & Co Limited has teamed up with SMART Way Forward to help increase the UK promotion of ServeAce – its unique tennis fencing solution for the sport, leisure, health and fitness industry.
Over the last 12 months, the team at SMART Way Forward has worked with a number of sports and leisure equipment manufacturers, suppliers, distributors and service providers, all looking to increase enquiries and close more sales in this difficult economic climate.
SMART Way Forward managing director Nadeem Shaikh has been invited to join the England Athletics National Coach Development Programme. Nadeem, who is already a fully qualified, established UK Athletics Level 3 Performance Endurance coach at Shaftesbury Barnet Harriers, has trained many athletes from grassroots through to international level.
Following on from the success of the England Squash & Racketball National Conference at Lilleshall Sports Centre last year, SMART Way Forward has been asked to deliver a series of regional coach development workshops to their coaches around the country, helping them maximise every opportunity.
Continued Professional Development (CPD) within sport has always been an area we have been very passionate about at SMART Way Forward. We recognise that people (especially sports coaches) like to develop their skills regularly, so they can become even more effective within in their roles. This is even more apparent when sports coaches are working with athletes and players, training them to perform successfully at the highest level.
SMART Way Forward was one of the many high profile companies offering advice and guidance to university graduates, college students, sports coaches and staff at this year’s Careers in Sport & Leisure Conference, held at Telford International Centre last week. Nadeem Shaikh, managing director of SMART Way Forward, delivered workshops on areas such as ‘Getting […]
Nadeem Shaikh, managing director of SMART Way Forward, is delighted to announce that he has been appointed Vice President of Shaftesbury Barnet Harriers. The appointment has been made in recognition of Nadeem’s achievements and dedication during his 25 years with the club as both athlete and coach. In announcing the start of Nadeem’s three-year tenure as […]
SMART Way Forward has successfully delivered a range of marketing and promotional services for fencing manufacturer and contractor, JB Corrie & Co. Through a bespoke consultancy package, SMART Way Forward provided advice, research, copywriting and design work to help the company promote its revolutionary ServeAce tennis fencing solution. ServeAce is a specially formulated, practical fencing […]
SMART Way Forward managing director Nadeem Shaikh will be among the top sports coaches speaking at the Hertfordshire Sports Partnership Coaching Conference next month. Nadeem will be delivering the “Effective Communication Skills for Sports Coaches” workshop, highlighting the importance of using different coaching styles and body language as well as verbal, visual and written communication. […]
England Squash and Racketball have chosen SMART Way Forward to deliver a series of coaching development workshops at regional and national level. The workshops have been specifically designed to help coaches further enhance their skills to inspire and motivate the next generation of talented players. Nadeem Shaikh, managing director of SMART Way Forward, will be […]
Innovative water play products company Hippo Leisure has chosen SMART Way Forward to deliver a series of in-house sales training courses for the teams based at its head office in Plymouth. Hippo Leisure specialises in areas such as interactive water play products, safety solutions, water rides and slides, filtration services and maintenance systems within water […]
SMART Way Forward is delighted to have been appointed to deliver a series of training courses at one of the most innovative and exciting adventure sports venues in the south of England – The Snow Centre in Hemel Hempstead. The training courses will take place between now and the end of 2011 and will all […]
Since starting work in May 2011 for leading outdoor gym equipment manufacturer and supplier Fitness Trails UK, SMART Way Forward has developed an effective sales and marketing strategy generating a considerable upsurge in enquiries and sales in a short space of time. Following extensive market research and utilising SMART Way Forward’s many years of experience […]
We are proud to announce that SMART Way Forward has recently delivered a hugely successful series of CPD Workshops on behalf of Middlesex University and the London Sports Institute. Designed to help sports coaches develop their personal management skills, the workshops included communication, observation and interpersonal skills as well as management and planning techniques. […]
Our managing director, Nadeem Shaikh, has been confirmed as one of the speakers at this year’s Careers in Sport + Leisure (CSL) event, taking place on 30 November – 01 December at the International Centre, Telford. CSL ran for the first time in 2009 and was created to provide young people wanting to work in […]
Two young endurance athletes from Shaftesbury Barnet Harriers, coached by Nadeem Shaikh, Managing Director of SMART Way Forward, recently topped the UK under 17 track rankings, by achieving the fastest times run over 800 metres and 3,000 metres for their age group this year. Sixteen-year-old Matt McLaughlin ran 1 minute 51.5 seconds over 800 metres […]
We’re proud to announce that our brand new SMART Way Forward brochure is now available! You can read it online on turning pages right here on our website, or you can download a pdf version to browse at your leisure on- or off-line. The brochure contains details of all the services we offer so please […]
Specialist sales management and training consultancy, SMART Way Forward, has today unveiled its new website (www.smartwayforward.co.uk) showcasing its unique services designed to help organisations working within the sport, leisure and health and fitness sector achieve better commercial results. SMART Way Forward is a new commercial and sales-focused consultancy offering a range of sales management and […]
Specialist sales management and training consultancy, SMART Way Forward, has confirmed the appointment of 100AND10% as its dedicated marketing agency. “I picked 100AND10% because I was very impressed with the work they have delivered for ISPAL, The Grass Roots Football Show, Careers in Sport & Leisure and Powerleague,” said Nadeem Shaikh, Managing Director of SMART […]
Combining his career of more than 20 years’ commercial sales experience with his success as a distance runner and athletics coach, former international athlete Nadeem Shaikh has launched SMART Way Forward; a dynamic new consultancy offering a range of sales management and training services specifically tailored for the sports and leisure industry. Nadeem founded the […]
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SMART Way Forward
t: +44 (0) 1438 227563 m: +44 (0) 7980 300169 e: info@smartwayforward.co.uk
Registered address: 69 Knowl Piece, Wilbury Way, Hitchin, Hertfordshire SG4 0TY
