Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Nadeem and the team at SMART Way Forward provided us with a tailored series of training workshops which really allowed us to upskill our salesforce. Their approach to delivering a great service is fantastic and they clearly practise what they preach!” John Halls Managing Director, Physical Company www.physicalcompany.co.uk

News

5 July 2016

SMART Way Forward extends sponsorship of elite athlete Daniel Davies

SMART Way Forward is proud to announce the continuation of our sponsorship of elite marathon runner Daniel Davies. Davies, 27, who recently completed the London Marathon in an amazing time of 2 hours 30 minutes and 40 seconds, has been coached by SMART Way Forward managing director Nadeem Shaikh – a UKA Level 3 Performance […]

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1 June 2016

SMART Way Forward launches into UK-wide training market

At SMART Way Forward we’re committed to helping businesses increase sales and boost productivity – and now we are offering our expertise to more organisations than ever before. Since SMART Way Forward was founded in 2011 by managing director Nadeem Shaikh, we’ve worked predominantly within the sport, fitness and leisure industry – using our unique […]

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23 May 2016

CSPs benefit from SMART Way Forward’s Coach Development programmes

SMART Way Forward’s Coach Development team continues to work with County Sports Partnerships and other public sector organisations to help them develop coaching skills. Taking place over two separate sessions, SMART Way Forward has worked with female coaches from Active Essex from sports such as football, rugby, swimming, running, roller skating, hockey, zumba and personal […]

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11 January 2016

SMART Way Forward unveils new SMART 3 Day Intensive CPD Management and Leadership Training Programme

SMART Way Forward is proud to announce our new SMART 3 Day Intensive CPD Management and Leadership Training Programme. This training course is run over three consecutive, eight-hour days, either at your office or at an off site location, and is for up to two managers at a time. Following the training sessions, objectives will […]

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28 August 2015

SMART Team Management for England Athletics in Wales

On Saturday 15th August SMART Way Forward Managing Director Nadeem Shaikh was asked to be Team Manager for England Athletics at their ‘Race the Train’ home international endurance event in Tywyn, Wales. Nadeem, who is already a fully qualified UK Athletics Level 3 Performance Endurance Coach looked after Team England to gain further experience as […]

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7 July 2015

SMART sponsorship for elite marathon runner Daniel Davies

SMART Way Forward is proud to announce that we will be the official sponsors for elite marathon runner Daniel Davies for the next 12 months. Daniel Davies is a successful British elite marathon runner who competes for Shaftesbury Barnet Harriers and Barnet and District Athletics Club. He is coached by UK Athletics qualified Level 3 […]

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25 March 2015

Business growth and SMART skills development at Mark Harrod

Established sports equipment supplier Mark Harrod Limited will soon be celebrating their tenth anniversary. Based in Beccles, Suffolk they have been at the forefront of sports equipment innovation, design and distribution for over 10 years working with premiership sports clubs, the London Olympics, various sport’s National Governing Bodies (NGBs) and many other clubs, leisure centres, […]

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21 January 2015

WASPS rugby club develop SMART skills on and off the pitch

WASPS rugby club are one of the most established premiership rugby clubs based in the UK. Located at the Ricoh Arena in Coventry, they strive to deliver an all round memorable experience for all their customers, partners, sponsors and supporters. With so many different marketing and promotional opportunities available at WASPS and The Ricoh,  when […]

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12 December 2014

Bonar Yarns lead the way with a SMART CPD customer service training programme

In the Summer of 2014, Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland. The programme was very well received by their customer […]

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24 October 2014

The SMART CPD Management & Leadership Experience 2014

On Wednesday 22nd October, Adventure Sports Outdoor Activity Centre in Warwickshire hosted the SMART Way Forward CPD Management & Leadership Experience. The event was the brainchild of SMART Way Forward Managing Director Nadeem Shaikh, who wanted to organise a CPD (continuing professional development) training event which would include a good mix of real life management […]

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3 July 2014

Learn how SMART professionals lead their leaders and manage their managers

At SMART Way Forward, we always like to deliver events and training programmes which leave people feeling energised, inspired and motivated. However, we also like to be different and stand out from the crowd. So this year, our annual CPD event is going to be something very special. We have organised a SMART Way Forward […]

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30 June 2014

The Freq Reflex by Speed Freq; a SMART solution which improves your speed & strength

When experienced strength and conditioning experts Speed Freq developed and created The Freq Reflex they knew they had designed something which could potentially revolutionise the sporting world. The Freq Reflex is an innovative piece of equipment, designed specifically to help athletes and players become fitter, faster, stronger and more efficient in their movement during training […]

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16 June 2014

Bonar Yarns proves that ‘Greatness really is in the detail‘

Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, recently appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland. After an initial training assessment day, SMART Way Forward identified the key areas […]

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30 May 2014

Jordan Fitness – fit, functional, focused & SMART

Jordan Fitness has been one of the leading national and International authorities on the design, manufacture and supply of quality commercial functional fitness equipment for over 25 years. So when it came to reviewing and developing a suitable CPD (Continuing Professional Development) sales training programme, the management team at Jordan Fitness chose SMART Way Forward. […]

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31 March 2014

SMART inspiration for Sport Relief 2014!

The team from SMART Way Forward were asked by Annemount School in North London to organise a two hour athletics event to help raise money for Sport Relief 2014. As always, we were delighted to be asked and happily rose to the challenge. The event took place on the morning of Saturday 29th March 2014 […]

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12 February 2014

SMART Customer Service & Sales Training programmes to help your teams be the best that they can be!

As every successful organisation knows, good people are very hard to find. So when you find them, why risk losing them by not investing time or effort into their knowledge and skills development? We believe that focused people are always striving to be the best that they can be. Therefore it is important to keep […]

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24 January 2014

SMART Motivation for Jordan Fitness

For 25 years, Jordan Fitness has been the leading National and International authority on the design, manufacture and supply of quality commercial functional fitness equipment. So when it came to training, motivation and CPD (Continued Professional Development), we were delighted that the management team at Jordan Fitness chose SMART Way Forward. To hit the ground […]

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30 December 2013

SMART Athletics Coach of the Year!

In December 2013, Nadeem Shaikh, Managing Director of SMART Way Forward was awarded ‘Coach of the year’ by his athletics club Shaftesbury Barnet Harriers. The award was shared between Nadeem and fellow endurance coach George Harrison, both of whom have been coaching young athletes in the Hertfordshire, Middlesex, North London and Home Counties region for […]

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7 November 2013

SMART ways to introduce your products and services to the sport, leisure, health and fitness industry

Over the years, many organisations have contacted us asking for assistance to identify suitable sales strategies, to help them introduce their products and services successfully into the sport, leisure, health and fitness industry. We understand that every organisation is different. Large businesses usually offer vast ranges of products and services, whilst other smaller established SMEs […]

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7 November 2013

Anything can be achieved with focus, determination, training and PMA!

PMA, Positive Mental Attitude. Mark Twain once said ‘If you do what you’ve always done, you’ll get what you’ve always got’. It is so true, yet many of us still continue to do the same things day in day out hoping for a different result. Why? Some businesses are evolving, expanding or growing, while others […]

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26 September 2013

CPD delegates inspired by champions at SMART Way Forward Business & Coaching Conference

On Wednesday 18th September, Lee Valley Athletics Centre hosted the third SMART Way Forward CPD Business & Coaching Conference. With just over 50 delegates listed, an excellent line up of inspirational speakers and a great day of business and coach related workshops – the conference proved to be a great success! Organisations who attended or […]

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7 June 2013

Welcome to the SMART Way Forward CPD Business & Coaching Conference 2013

Motivation, Inspiration, Enthusiasm = Results. PMA is a small thing, which can make a big difference to the final outcome! PMA or Positive Mental Attitude is the foundation of everything we believe in at SMART Way Forward. So we are very proud to introduce another in the series of our Nationwide CPD Business and Coaching […]

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8 May 2013

SMART Corporate Cycling Days with Olympic medallist Bryan Steel

The team at SMART Way Forward are always looking at innovate ways in which to help organisations motivate and inspire their people. That way, they work more efficiently and consistently exceed their targets. With this in mind, we have convinced one of our most popular SMART consultants, two time Olympic British Cycling medallist Bryan Steel, […]

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8 May 2013

SMART Sales Training to help your teams achieve AMAZING results!

In the last few years, the consultants at SMART Way Forward have worked with a variety of organisations from sports equipment manufacturers and suppliers, through to leisure operators, product distributors and service providers by helping them increase their sales enquiries and close more deals. We have consistently helped organisations achieve successful results by working closely […]

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8 May 2013

SMART steps for career progression with Annie Page’s Point of Transition

The team at SMART Way Forward are very proud to be supporting one of their most experienced consultants, Annie Page, launch an amazing career path programme called ‘The Point of Transition’. Annie Page’s Point of Transition programme, in association with SMART Way Forward can help professional sportsmen and sportswomen decide their next vital steps, once […]

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19 March 2013

SMART Way Forward CPD Business & Coaching Conference – a roaring success at Leicester Tigers!

On Thursday 7th March, Leicester Tigers Welford Road Stadium played host to  more than 40 delegates to the SMART Way Forward CPD Business & Coaching Conference. Attendees included managing directors, directors of sport, finance managers, line managers, development officers, sports coaches, coach development managers, international athletes, Olympians, consultants and representatives from a variety of sports […]

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4 February 2013

Purchase SMART sports memorabilia from Clive’s Collectables on Thursday 7th March at Leicester Tigers RFC!

Specialist antiques and collectables supplier Clive’s Collectables will be showcasing and selling a range of sports memorabilia at the SMART Way Forward CPD Business & Coaching Conference on Thursday 7th March at Leicester Tigers RFC. All the merchandise the company will be displaying has been personally signed by some of the most established sportsmen and […]

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31 January 2013

Bentley Holland delivering SMART solutions to the sports sector

Independent design and marketing communications agency Bentley Holland have teamed up with SMART Way Forward to help organisations working in the sports and leisure sector stand out from the crowd. With more than 23 years of marketing and design experience, the team at Bentley Holland are no strangers to delivering creative solutions in areas such […]

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11 December 2012

Do you have the ‘Eye of the tiger’ when it comes to CPD?

Those of you who have seen the Rocky movies with Sylvester Stallone playing boxer Rocky Balboa will remember the iconic scene in Rocky III when Apollo Creed turns to Rocky and says: “Now, when we fought, you had that eye of the tiger, man; the edge! And now you gotta get it back, and the […]

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10 December 2012

Will you be a champion sponsor standing proud on our conference podium?

SMART Way Forward CPD Business & Coaching Conferences are for inspiring, innovative people wanting to enhance their skills further through learning and continuous professional development. For this reason, our conferences are attended by chief executives, directors, sports development managers, sports coaches and community leaders from County Sports Partnerships (CSPs), sport National Governing Bodies (NGBs), local […]

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10 December 2012

SMART sales training with Hippo Leisure & Manuplas Group in Plymouth

Innovative water play products company Hippo Leisure and Manuplas Group, one of the leading designers, engineers and manufacturers of polymer solutions, have once again chosen SMART Way Forward to deliver a series of in-house sales training courses to their teams based in Plymouth. Hippo Leisure specialises in interactive water play products, safety solutions, water rides […]

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10 December 2012

Stevenage FC keeping their coaches SMART in the community

SMART Way Forward is delighted to announce that from January 2013, they will be delivering a series of CPD Community Development workshops which will help the coaches based within the Stevenage Football Club In The Community (SFCITC) team become even more effective in their roles when engaging with schools, colleges, clubs and businesses within the […]

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10 December 2012

Clive’s Collectables supplying ‘SMART’ antiques, collectables and memorabilia

Earlier this year, the team at SMART Way Forward began advising directors Richelle and Clive Goodchild on how best to launch and position their new antiques and collectables company, Clive’s Collectables. After months of research, together with lots of practical sales and marketing consultancy, we were proud to announce that Clive’s Collectables launched their new […]

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10 December 2012

BCR Associates continuing to help ‘SMART’ sports clubs and businesses save money

In this current economic climate, it is fair to say that most businesses and organisations are continuously reviewing their overheads and operational costs to see where possible savings could be made ready for the year ahead. Thankfully help is at hand. Cost reduction consultants BCR Associates in partnership with SMART Way Forward have already advised […]

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4 October 2012

Universities encouraged to protect their sports facilities by installing perimeter fencing from JB Corrie & Co Limited

Established UK fencing manufacturer JB Corrie & Co Limited has teamed up with SMART Way Forward to encourage universities, colleges and sport clubs to protect their facilities by installing discrete, safe and secure perimeter fencing. “Universities invest a lot of money into their sports facilities, especially those universities which are now established as High Performance […]

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1 October 2012

Helping endurance athletes train SMART in North London

Managing Director of SMART Way Forward, Nadeem Shaikh will be delivering a series of endurance based athletics workshops to sports coaches and athletes at Allianz Park (formally Copthall Barnet Stadium) in October and November. Nadeem – who is a qualified UK Athletics Level 3 Performance Endurance Coach and Vice President of Shaftesbury Barnet Harriers  – already […]

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28 September 2012

Delegates inspired by the SMART Way Forward CPD Coaching Conference at Bisham Abbey!

On Thursday 27th September, Bisham Abbey National Sports Centre played host to the first SMART Way Forward CPD Coaching Conference. 70 professionals from the world of sport, leisure, health and fitness preregistered for the event at this prestigious venue, which proved to be a great success on the day. Delegates included representatives from British Triathlon, […]

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10 September 2012

Being proud and SMART at the London 2012 Olympic and Paralympic Games

  Wow, what a season of sport! The London 2012 Olympic Games were just phenomenal from start to finish and at SMART Way Forward, we loved every second of it! Having worked with so many sports’ National Governing Bodies (NGBs) over the years, it was great to see so many of the athletes and coaches […]

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7 September 2012

SMART Way Forward & BCR Associates team up to help sports NGBs make huge savings!

SMART Way Forward recently teamed up with BCR Associates to help sports National Governing Bodies (NGBs) make huge savings on their operational costs by identifying better cost effective solutions. BCR Associates are considered one of the UK’s leading cost reduction consultancies and recently won the Best Service category at the prestigious Best Business Awards. They […]

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1 August 2012

Collstream show companies how to be SMART by introducing effective TEXT Communication solutions!

Over the last few months, the team at SMART Way Forward have been working closely with one of the leading suppliers of interactive SMS, Voice and IVR Payment Solutions, Collstream Limited. SMART Way Forward has been helping Collstream raise the awareness of text communication within the sport, leisure, health and fitness industry, demonstrating the power […]

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18 July 2012

IAAF Youth Athletic Conference proves to be very SMART in Barcelona

As one of the endurance coaches on the National Coach Development Programme (NCDP) with England Athletics, Nadeem Shaikh, Managing Director of SMART Way Forward, attended the IAAF Youth Athletics Conference, Barcelona Olympic Stadium on 15-17 July 2012. The opening keynote address was delivered by former World Record pole vaulter Sergey Bubka who, in an illustrious […]

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25 June 2012

SMART Trials at Birmingham, as athletes prepare for the Greatest Show on Earth!

As one of the endurance coaches on the National Coach Development Programme (NCDP) with England Athletics, Nadeem Shaikh, Managing Director of SMART  Way Forward, was invited to the UK Olympic Trials at Alexander Palace Stadium in Birmingham on 22nd-24th June. This was the last opportunity for athletes to achieve the ‘A’ standards required within their sporting […]

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27 May 2012

SMART organising at the BUPA 10K, London

SMART Way Forward, in conjunction with Shaftesbury Barnet Harriers and London Marathon Limited were again asked to help recruit, organise and coordinate marshals for the Start / Finish of this year’s London BUPA 10k road race. The race took place in London, opposite the impressive backdrop of Buckingham Palace in The Mall, St James’s Park. […]

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23 May 2012

Sport Wales Annual Conference, National Centre, Cardiff

SMART Way Forward was one of the many organisations who attended and supported the Sport Wales Annual Conference in Cardiff, along with a number of sports clubs, universities, trade associations, leisure trusts, sport’s National Governing Bodies (NGB’s) and County Sports Partnerships (CSP’s). Wales has always had an excellent sporting legacy and produced some of the […]

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19 May 2012

SMART Way Forward MD attends elite endurance coach weekend

Nadeem Shaikh from SMART Way Forward was one of the privileged coaches invited to the Elite Endurance Coach Development Weekend on 19-20 May at Loughborough University, hosted by England Athletics and UK Athletics. A variety of interactive workshops were delivered to help coaches develop and understand elite training methods, national performance centres & facilities and […]

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1 April 2012

GreaterSport – leading the Way Forward on coach development

SMART Way Forward recently teamed up with GreaterSport County Sports Partnership to deliver a CPD coaching workshop on ‘Effective Communication Skills for sports coaches’.

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1 April 2012

SMART CSPs & NGBs book workshops to develop coaching skills

Sports coaches are hugely influential people who can inspire individuals and change lives within a community. Therefore it is vital that they have the knowledge, support, technical ability and interpersonal skills to really get the best out their players and athletes – especially if they want to perform successfully at the highest level.

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1 April 2012

Hotels now able to provide even better ‘ServeAce’ to their guests!

Established UK fencing manufacturer JB Corrie & Co Limited has teamed up with SMART Way Forward to help increase the UK promotion of ServeAce – its unique tennis fencing solution for the sport, leisure, health and fitness industry.

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1 April 2012

Train SMART, increase enquiries and close more sales!

Over the last 12 months, the team at SMART Way Forward has worked with a number of sports and leisure equipment manufacturers, suppliers, distributors and service providers, all looking to increase enquiries and close more sales in this difficult economic climate.

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27 January 2012

Training the trainers with England Athletics!

SMART Way Forward managing director Nadeem Shaikh has been invited to join the England Athletics National Coach Development Programme. Nadeem, who is already a fully qualified, established UK Athletics Level 3 Performance Endurance coach at Shaftesbury Barnet Harriers, has trained many athletes from grassroots through to international level.

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27 January 2012

England Squash & Racketball Regional workshop

Following on from the success of the England Squash & Racketball National Conference at Lilleshall Sports Centre last year, SMART Way Forward has been asked to deliver a series of regional coach development workshops to their coaches around the country, helping them maximise every opportunity.

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27 January 2012

CPD Coaching workshops for CSPs & sports NGBs

Continued Professional Development (CPD) within sport has always been an area we have been very passionate about at SMART Way Forward. We recognise that people (especially sports coaches) like to develop their skills regularly, so they can become even more effective within in their roles. This is even more apparent when sports coaches are working with athletes and players, training them to perform successfully at the highest level.

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5 December 2011

SMART advice given at Careers in Sport & Leisure conference

SMART Way Forward was one of the many high profile companies offering advice and guidance to university graduates, college students, sports coaches and staff at this year’s Careers in Sport & Leisure Conference, held at Telford International Centre last week. Nadeem Shaikh, managing director of SMART Way Forward, delivered workshops on areas such as ‘Getting […]

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28 November 2011

SMART Way Forward MD appointed Vice President of Shaftesbury Barnet Harriers

Nadeem Shaikh, managing director of SMART Way Forward, is delighted to announce that he has been appointed Vice President of Shaftesbury Barnet Harriers. The appointment has been made in recognition of Nadeem’s achievements and dedication during his 25 years with the club as both athlete and coach. In announcing the start of Nadeem’s three-year tenure as […]

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14 November 2011

SMART Way Forward serves up an ace for JB Corrie

SMART Way Forward has successfully delivered a range of marketing and promotional services for fencing manufacturer and contractor, JB Corrie & Co. Through a bespoke consultancy package, SMART Way Forward provided advice, research, copywriting and design work to help the company promote its revolutionary ServeAce tennis fencing solution. ServeAce is a specially formulated, practical fencing […]

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21 October 2011

Herts Sports Partnership to deliver SMART coaching advice

SMART Way Forward managing director Nadeem Shaikh will be among the top sports coaches speaking at the Hertfordshire Sports Partnership Coaching Conference next month. Nadeem will be delivering the “Effective Communication Skills for Sports Coaches” workshop, highlighting the importance of using different coaching styles and body language as well as verbal, visual and written communication.  […]

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21 October 2011

SMART Way Forward causes a racket with England Squash

England Squash and Racketball have chosen SMART Way Forward to deliver a series of coaching development workshops at regional and national level. The workshops have been specifically designed to help coaches further enhance their skills to inspire and motivate the next generation of talented players. Nadeem Shaikh, managing director of SMART Way Forward, will be […]

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21 October 2011

Hippo Leisure chooses SMART sales training

Innovative water play products company Hippo Leisure has chosen SMART Way Forward to deliver a series of in-house sales training courses for the teams based at its head office in Plymouth. Hippo Leisure specialises in areas such as interactive water play products, safety solutions, water rides and slides, filtration services and maintenance systems within water […]

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21 October 2011

SMART Way Forward to hit the slopes at The Snow Centre

SMART Way Forward is delighted to have been appointed to deliver a series of training courses at one of the most innovative and exciting adventure sports venues in the south of England – The Snow Centre in Hemel Hempstead. The training courses will take place between now and the end of 2011 and will all […]

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11 September 2011

SMART Way Forward delivers sales and marketing strategy for Fitness Trails UK

Since starting work in May 2011 for leading outdoor gym equipment manufacturer and supplier Fitness Trails UK, SMART Way Forward has developed an effective sales and marketing strategy generating a considerable upsurge in enquiries and sales in a short space of time. Following extensive market research and utilising SMART Way Forward’s many years of experience […]

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11 September 2011

Middlesex University chose the SMART Way Forward for CPD workshops

  We are proud to announce that SMART Way Forward has recently delivered a hugely successful series of CPD Workshops on behalf of Middlesex University and the London Sports Institute. Designed to help sports coaches develop their personal management skills, the workshops included communication, observation and interpersonal skills as well as management and planning techniques. […]

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2 September 2011

SMART Way Forward MD to speak at Careers in Sport + Leisure

Our managing director, Nadeem Shaikh, has been confirmed as one of the speakers at this year’s Careers in Sport + Leisure (CSL) event, taking place on 30 November – 01 December at the International Centre, Telford. CSL ran for the first time in 2009 and was created to provide young people wanting to work in […]

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7 August 2011

SMART success, out of the training room and onto the running track!

Two young endurance athletes from Shaftesbury Barnet Harriers, coached by Nadeem Shaikh, Managing Director of SMART Way Forward, recently topped the UK under 17 track rankings, by achieving the fastest times run over 800 metres and 3,000 metres for their age group this year. Sixteen-year-old Matt McLaughlin ran 1 minute 51.5 seconds over 800 metres […]

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27 July 2011

New SMART Way Forward brochure available

We’re proud to announce that our brand new SMART Way Forward brochure is now available! You can read it online on turning pages right here on our website, or you can download a pdf version to browse at your leisure on- or off-line. The brochure contains details of all the services we offer so please […]

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27 June 2011

New SMART Way Forward website unveiled

Specialist sales management and training consultancy, SMART Way Forward, has today unveiled its new website (www.smartwayforward.co.uk) showcasing its unique services designed to help organisations working within the sport, leisure and health and fitness sector achieve better commercial results. SMART Way Forward is a new commercial and sales-focused consultancy offering a range of sales management and […]

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10 June 2011

SMART Way Forward appoints 100AND10% as its new dedicated marketing agency

Specialist sales management and training consultancy, SMART Way Forward, has confirmed the appointment of 100AND10% as its dedicated marketing agency. “I picked 100AND10% because I was very impressed with the work they have delivered for ISPAL, The Grass Roots Football Show, Careers in Sport & Leisure and Powerleague,” said Nadeem Shaikh, Managing Director of SMART […]

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1 May 2011

The launch of SMART Way Forward

Combining his career of more than 20 years’ commercial sales experience with his success as a distance runner and athletics coach, former international athlete Nadeem Shaikh has launched SMART Way Forward; a dynamic new consultancy offering a range of sales management and training services specifically tailored for the sports and leisure industry. Nadeem founded the […]

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The will to win is important … but the need to prepare is vital