Author Archive

Tim Rodman

Posted on: September 8th, 2021 by Nadeem Shaikh No Comments

“As a Queen’s Award-winning family business, we were confident that we were executing our business framework but most importantly that our colleagues were happy and proud to work at The Pitchmark Group. Our initial objective was to maintain this success whilst finding marginal gains across The Group, which is why I reached out to Nadeem at SMART Way Forward. Our immediate priority was to upskill existing members of the team to ensure we were continuing to maximise opportunity and operate at optimum levels of efficiency. The training and ongoing support we receive has been fantastic; Nadeem really is an extension to our ‘family’ and his passion, enthusiasm and belief in our vision definitely underpins our performance.”

Tim Rodman
Managing Director, The Pitchmark Group

MH Goals_Mark Harrod

Posted on: August 4th, 2021 by Nadeem Shaikh No Comments

“Great work by Nadeem, helping MH Goals get ready for their ISO9001 audit. What we have achieved in such a short period of time is down to the meticulous planning and commitment from Nadeem. I would recommend him to any company who needs help with their HR systems and leadership training”

Mark Harrod
Owner/Managing Director, MH Goals

2021 marks the 10 year anniversary of SMART Way Forward!

Posted on: April 17th, 2021 by Nadeem Shaikh No Comments


Our MD Nadeem Shaikh started SMART Way Forward back in April 2011. A decade on and we are now celebrating our 10 year anniversary!

A fantastic milestone which we are all so incredibly proud of. However, this would not have been possible without the love, support and encouragement from our wonderful families, friends and work colleagues. Thank you for believing in us and for helping us to achieve this dream.

Despite recessions, Brexit and a global Covid-19 pandemic, we have never lost our enthusiasm. We love what we do and show the same energy, passion and focus as we always have from day one – just with higher experience, knowledge and skills, plus many more bad jokes to share!

In 10 years, we have successfully worked with many amazing people and companies, locally, nationally and internationally delivering online and onsite training. These have included businesses, organisations, sports clubs, health/leisure centres, NGBs, active partnerships, schools, colleges and universities. In addition, equipment manufacturers, suppliers, distributors, service providers, professional sports men/women, senior management, sales and customer service teams. The testimonials page on our website is just a small reminder of how much training and development we have delivered and how much fun we have had along the way. 

THANK YOU for choosing SMART Way Forward. Our values will always remain the same; Honesty, Respect, Openness, Integrity, Professionalism, Development & Fun. Here’s to another 10 Years!


Goalball UK

Posted on: April 17th, 2021 by Nadeem Shaikh No Comments

“I just wanted to thank you personally for the training. It was delivered with enthusiasm, warmth, significant knowledge and your style encouraged open high quality discussions. Many thanks for your kind words towards our team”

Mark Winder

Secretary General/Chief Executive Officer, Goalball UK

Jen Basford

Posted on: April 17th, 2021 by Nadeem Shaikh No Comments

“Thank you for the training this morning. It has given me plenty to think about and go away and implement”

Jen Basford

Head of Delivery, Cerebral Palsy Sport

Marilyn Okoro

Posted on: April 16th, 2021 by Nadeem Shaikh No Comments

“Thank you so much for a brilliant insightful leadership training session. You literally opened my eyes up to so much in just the first hour of training!”

Marilyn Okoro, Olympic medallist, Beijing Olympics 2008

CC Grass

Posted on: July 19th, 2019 by Nadeem Shaikh No Comments

“Whenever CC Grass bring in new staff it is always important that the correct training is provided. The same applies to seasoned staff, who benefit from focused education, to complement their existing skills. My ‘go to’ is SMART Way forward. Their knowledge, empathy and focused training has produced excellent results, and is also enjoyable for those being trained.”

Bryn Lee
CEO, CC Grass European Office

Stevenage Football Club

Posted on: June 27th, 2019 by Nadeem Shaikh No Comments

“Thank you for delivering yesterday’s innovative and engaging SMART CPD training session, which has been very well received by all the staff ahead of the new season.”

Alex Tunbridge
CEO, Stevenage Football Club

SMART Team Management for England Athletics in Wales

Posted on: August 28th, 2015 by Nadeem Shaikh No Comments

Nadeem Shaikh with Andrew Greenleaf and Andy Nixon of Team EnglandOn Saturday 15th August SMART Way Forward Managing Director Nadeem Shaikh was asked to be Team Manager for England Athletics at their ‘Race the Train’ home international endurance event in Tywyn, Wales.

Nadeem, who is already a fully qualified UK Athletics Level 3 Performance Endurance Coach looked after Team England to gain further experience as part of his role on the National Coach Development Programme (NCDP) with England Athletics. The course was 14 miles of varied terrain around the Welsh countryside in Tywyn which included lots of steep muddy climbs and downhill fast treks . The event hosted almost 1100 athletes from all over the UK and Europe and has quickly established itself as one of the most testing endurance events in the country.

The event was won by Mike Kallenberg who was representing Team Wales. Mike completes the course in 1 hour 19 minutes 26 seconds. Andy Greenleaf from Team England (Serpentine AC) finished 2nd in 1 hour 20 minutes 10 seconds, with Andy Nixon from Team England (Stockport Harriers) finishing 3rd in 1 hour 20 minutes and 13 seconds. Team England won the team price, with Wales finishing second.

‘It was a real honour to be the Team Manager for England at this event. Thank you to England Athletics for this opportunity. Both Andy Greenleaf and Andy Nixon had a tremendous run to finish 2nd and 3rd at this event and it was great to win the team prize. I am sure we will be seeing a lot more of Andy Greenleaf and Andy Nixon at future international events in the coming months. Finally, I would just like to say a special thank you to the organisers for Race the Train, as well as Welsh Athletics for looking after us all so well on the day’ said Nadeem

More information about England Athletics can be found at

To learn more about the Coach Development workshops delivering by SMART Way Forward, pleae visit




SMART sponsorship for elite marathon runner Daniel Davies

Posted on: July 7th, 2015 by Nadeem Shaikh No Comments

Dan Davies & Nadeem_SWF sponsorship_ July 2015ASMART Way Forward is proud to announce that we will be the official sponsors for elite marathon runner Daniel Davies for the next 12 months.

Daniel Davies is a successful British elite marathon runner who competes for Shaftesbury Barnet Harriers and Barnet and District Athletics Club. He is coached by UK Athletics qualified Level 3 performance endurance coach and Managing Director of SMART Way Forward, Nadeem Shaikh.

Daniel finished 41st in this year’s Virgin London Marathon and his personal best times are incredibly impressive over a variety of distances. For 10K Daniel has run 33 minutes 03 seconds, half marathon 1 hour 13 minutes 28 seconds, 20 mile in 1 hour 55 minutes 25 seconds and Full marathon 2 hours 25 minutes 39 seconds. He was the 4th Team GB runner through when he ran the BMW Frankfurt Marathon in 2104 and 2nd GB runner when he ran the ING New York Marathon in 2013. Therefore, he was the obvious choice when it came to SMART Way Forward considering sponsoring and supporting an up and coming potential Olympic athlete.

Training as a full time athlete to try and achieve his dreams of one day representing Team GB at an Olympic Games, Daniel has already been very consistent in his performances achieving tremendous success in the UK and overseas over the marathon distance. However, unfortunately Daniel is not currently funded or supported by sport’s National Governing Body, British Athletics or any other sponsors. Therefore, SMART Way Forward stepped in and agreed to sponsor Daniel for 12 months from immediate effect so he could focus on his training and not worry about the financial pressures of purchasing running kit, paying for treatment, race entry fees, running shoes and travel costs.

Daniel Davies said “I feel so very lucky, grateful and privileged for the opportunity I have been given by SMART Way Forward. The financial support will make such a difference to my training, racing and injury prevention to ensure I can continue to compete at the highest level. I am very excited about the future and what lies ahead. Thank you so much”

Daniel Davies running London Marathon 2015

“I am absolutely delighted to announce that SMART Way Forward will be sponsoring and supporting Daniel with his marathon training, which should hopefully bring him a few steps closer to his Olympic journey. I have known Daniel for a number of years as one of the athletes whom I coach in my squad at Shaftesbury Barnet Harriers. He is a very mature, professional, focused and dedicated athlete and we are all very proud and inspired to follow his progress over the years. The financial support we can offer him for the next 12 months will hopefully go some way to easing the burden and ensuring he has what he needs to give him every opportunity to help him fulfil his dreams of representing team GB at an Olympic Games. To be part of this journey with Daniel is incredibly exciting for us as a company and we wish him every success now and for the future” said Nadeem Shaikh, Managing Director of SMART Way Forward.

To view Daniel Davies’ online profile on the British Athletics Power of 10 website, please visit



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