Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We are delighted to have SMART Way Forward delivering a series of CPD coaching workshops to our squash coaches around the country, beginning with those in the Eastern Region. We are always looking to help our coaches develop their skills and knowledge so they can ensure their players are able to perform successfully at the highest level”.
Mark Williams
Senior Regional Manager, England Squash & Racketball- East Office

15 March 2018

Understanding your company branding and USPs

This training workshop looks at the importance of your company USP’s (unique selling points). It also looks at what makes you stand out head and shoulders from your competitors, along with how you can position yourself in the industry/marketplace so that you become established in your field. Once you can identify and understand this thoroughly, it becomes much easier to close more sales and identify potential leads, as you are quickly able to highlight features and benefits of your products and services and how they can help your customers and clients.

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