Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We are delighted to welcome Nadeem Shaikh from SMART Way Forward onto the National Coach Development Programme. We hope that the opportunities that the programme offers to further enhance his already substantial knowledge, together with his enthusiasm and experience, will be very useful to other athletes & coaches around the country.”
Jenny Harris
National Coach Mentor Youth Development (Endurance), England Athletics

15 March 2018

Understanding the marketplace

Unless you fully understand and recognise where your products and services fit in the marketplace, and who your ideal customers/clients would be – it is very easy to end up chasing your tail with no effective strategy in place. The key is to profile your customers/clients and understand the marketplace. This training workshop will help you identify the types of businesses to target and why? How you can help them? What is so different about what you are offering? Who are your competition? What is the reason they currently chose them over you? How will you stand out? What is your marketing/business strategy? What is your position in the market at present?

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