Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“We are delighted to welcome Nadeem Shaikh from SMART Way Forward onto the National Coach Development Programme. We hope that the opportunities that the programme offers to further enhance his already substantial knowledge, together with his enthusiasm and experience, will be very useful to other athletes & coaches around the country.”
Jenny Harris
National Coach Mentor Youth Development (Endurance), England Athletics

15 March 2018

Making a lasting impression

As coaches, often we are so engrossed in supporting our athletes/player, that we sometimes forget that the world is watching what we do and how we do it. You may have the right intentions, but if they are not perceived correctly or misinterpreted as unprofessional, the consequences to your own reputation, as well as that of your sports club can come into question. This training workshop focuses on professional coaching conduct, what that means, and how to conduct yourself on and off the sports pitch/athletics track/sports hall.

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The will to win is important … but the need to prepare is vital