Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Nadeem from SMART Way Forward has worked with our teams at the London Marathon and our other key road race events, organising marshals. We have been very impressed with his professionalism and would not hesitate to recommend him to others.”
Dave Bedford
Race Director London Marathon

15 March 2018

Identifying customer behaviours

This training workshop highlights the reasons why certain customer and clients may act or respond in a particular way when faced with either a challenge, an option, an alternative or a sales type scenario. The is a particular reason for this, which is often influenced by environment, situation and scenario. Customer and client characteristics often fall into four specific quadrants, which will be explored thoroughly during this workshop with solutions openly discussed.

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