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“We recently appointed SMART Way Forward to provide advice, research and design work to help JB Corrie promote its revolutionary ServeAce tennis fencing solution. We were delighted with the service provided by SMART Way Forward and would happily use them again and recommend them to others.”
Maurice Hickman
Sales and Marketing Director, J B Corrie & Co Ltd

12 October 2017

Tiger Turf UK case study

Tiger Turf

Training case study: Tiger Turf| SMART Way Forward

SMART Way Forward were appointed by Tiger Turf UK, one of the leading manufacturers and suppliers of synthetic sports surfaces, to deliver a 12 x module customer service training programme for all their internal/external staff based in the UK, over a period of 6 months. In order to deliver this programme successfully, SMART Way Forward delivered 2 x half day training workshops per month. The programme was bespoke and tailored specifically for Tiger Turf. At the end of the programme, all the staff would need to complete a written test to show their full understanding and competency for every module covered.

In addition, all 6 of their senior Management team were also put through the SMART 3 Day Intensive Management and leadership programme. In total there were 3 x Intensive courses run by SMART Way Forward, each placing 2 x managers in any one session, over a 3 day intensive block of consecutive management training.

The work delivered by SMART Way Forward included:

  • SMART Way Forward successfully delivered a 12 x module customer service training programme to 9 x internal/external staff at Tiger Turf UK.
  • The team were randomly monitored every month with a serious of ‘mystery shop’ style calls to gauge how well the sales/customer service team were putting theory into practice.
  • All of the customer service team passed their end of programme tests with flying colours
  • All 6 x senior managers successfully completed the SMART 3 day Intensive Management and Leadership training programme.
  • Framed SMART Certificates of attendance and completion were given to all the Tiger Turf UK staff who successfully completed their training with SMART Way Forward
Customer Service Training programme workshops:
SMART 3 Day Intensive Management and Leadership Programme workshops:
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