Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Nadeem has worked on the London Marathon for many years, in his time with us Nadeem has worked in various roles, his enthusiastic nature and ability to lead a team under pressure with an event such as the London Marathon make him an asset to have on board.”
Katie Ray
Virgin Money Giving Mini London Marathon Coordinator / Standard Chartered Great City Race Administrator

12 October 2017

Speed Freq/The Freq Reflex case study

Speed Freq/The Freq Reflex

Advertising and Marketing case study: Speed Freq/The Freq Reflex | SMART Way Forward

SMART Way Forward were appointed by Speed Freq, one of the most creative suppliers of Dorsiflexion equipment, to look at an effective marketing strategy for the UK launch of their unique product, The Freq Reflex. The Freq Reflex had been specifically designed to help athletes and players run faster, jump higher and feel stronger. Speed Freq needed a way to position the product successfully and introduce it to sports clubs around the UK, mainly athletics clubs, rugby clubs, football clubs and for those which sports which require effective power/speed ratio.

The work SMART Way Forward delivered included:

  • SMART Way Forward worked in association with Speed Freq to help raise the profile of The Freq Reflex to sports National Governing Bodies (NGBs), athletics clubs, premiership rugby clubs and premiership football clubs in the UK
  • The SMART team also helped to design and produce the product brochure for The Freq Reflex
  • We also supported Speed Freq / The Freq Reflex at exhibitions and trade shows such as Elite Sports Performance at London Excel
  • Meetings were arranged by SMART Way Forward with various clubs around the UK which resulted in numerous orders being placed for the The Freq Reflex
  • The team at SMART Way Forward continue to offer consultancy and support to the team at Speed Freq who are continuing to grow from strength to strength
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The will to win is important … but the need to prepare is vital