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“We are delighted to have SMART Way Forward delivering a series of CPD coaching workshops to our squash coaches around the country, beginning with those in the Eastern Region. We are always looking to help our coaches develop their skills and knowledge so they can ensure their players are able to perform successfully at the highest level”.
Mark Williams
Senior Regional Manager, England Squash & Racketball- East Office

12 October 2017

Fitness Trails UK case study

Fitness Trails UK

Sales management case study: Fitness Trails UK | SMART Way Forward

SMART Way Forward were appointed by Plan4Sport for Fitness Trails UK, one of the leading suppliers of static outdoor fitness equipment, to develop the sales, advertising & marketing strategy for the launch of their equipment into the UK market. We worked in conjunction with Plan4Sport, who are the sole distributor for Fitness Trails in the UK. This meant researching the outdoor health, recreation and leisure sector, then developing an effective focused strategy which would help Fitness Trails UK generate more opportunities and sales for their products Nationwide.

The work SMART Way Forward delivered included:

    • SMART Way Forward provided Fitness Trails with a dedicated interim UK Sales Director
    • The UK Sales Director worked full time, 3 days per week, for a contract term of 6 months, to help successfully launch Fitness Trails into the UK
    • We then helped introduce Fitness Trails to the UK sport, leisure, health and fitness market
    • The team at SMART Way Forward successfully raised the profile of Fitness Trails and introduced their outdoor fitness solutions to local authorities, parish councils, county sports partnerships, schools, universities, leisure trusts, parks and green spaces, along with many caravan parks and outdoor centres.
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