Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited

5 July 2016

SMART Way Forward extends sponsorship of elite athlete Daniel Davies

Nadeem _ SWF sponsored athlete Dan Davies

SMART Way Forward is proud to announce the continuation of our sponsorship of elite marathon runner Daniel Davies.

Davies, 27, who recently completed the London Marathon in an amazing time of 2 hours 30 minutes and 40 seconds, has been coached by SMART Way Forward managing director Nadeem Shaikh – a UKA Level 3 Performance Endurance Coach – for the past five years and is aiming to represent Great Britain at the 2020 Olympic Games.

SMART Way Forward first starting sponsoring Daniel in July 2015.

“We are delighted to have Daniel as a brand ambassador for SMART Way Forward and to be able to help him on his international and Olympic journey,” said Nadeem.

Dan Davies London Marathon 2016

“Daniel’s personal best time for a marathon still stands at 2 hours 25 minutes 39 seconds which he ran at Frankfurt in October 2014. He hoped to beat this in London but a knee injury picked up a few days before the marathon flared up. I’m really confident that the Amsterdam Marathon in October will see him getting close to 2 hours 20 minutes.”

Daniel’s London Marathon time placed him 89th overall out of more than 35,000 runners. “We are all very proud of Daniel at SMART Way Forward,” said Nadeem, “and very excited at what the future holds for him.”

For more information on SMART Way Forward, the services we offer and how we work – and to follow Daniel’s progress – please visit or email





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