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Our new company brochure is now available for you to read online. You can also download a pdf version here.

“The team at SMART Way Forward have been a tremendous help supporting the promotion of our unique tennis practice fencing solution, ServeAce. They very quickly identified an effective sales strategy to help us raise the profile of ServeAce to the sport, leisure, health and fitness industry sectors and generate more potential enquiries for us. We have been delighted with the response so far.”
Maurice Hickman
Sales & Marketing Director, ServeAce Tennis Practice Fencing, JB Corrie & Co Limited

25 March 2015

Business growth and SMART skills development at Mark Harrod

Mark Harrod officesEstablished sports equipment supplier Mark Harrod Limited will soon be celebrating their tenth anniversary. Based in Beccles, Suffolk they have been at the forefront of sports equipment innovation, design and distribution for over 10 years working with premiership sports clubs, the London Olympics, various sport’s National Governing Bodies (NGBs) and many other clubs, leisure centres, schools and universities around the UK.

An established family business, Mark Harrod Limited is big enough to deliver, yet small enough to care and offer a personal, professional service from start to finish.  Having recently moved to bigger offices in Beccles, which now includes a larger capacity warehouse and a fleet of delivery vehicles, the business is going from strength to strength.

Consistently delivering a professional service and developing the skills, knowledge and experience of their staff has always been a priority at Mark Harrord. So when it came to staff training and CPD (continuing professional development) we were delighted that Mark Harrod Limited chose SMART Way Forward.

“At Mark Harrod Limited we are always looking to develop our staff, along with our products to ensure we can offer our customer the highest levels of quality and service. We appointed SMART Way Forward to deliver a series of bespoke management and customer service training workshops to help us exceed expectations in all areas of the business. The training has been extremely beneficial and we would have no hesitation in recommending SMART Way Forward to other organisations” said Mark Harrod, Managing Director of Mark Harrod Limited.

Nadeem Shaikh, Managing Director of SMART Way Forward said “I have known Mark and the team at Mark Harrod Limited for many years and these are very exciting times for their business. They are a fantastic sports equipment supplier, offering a wide range of quality products and services around the UK. I am delighted that they have chosen SMART Way Forward to deliver a CPD management and customer service training programme to their staff.  We are really looking forward to working with them all over the coming months to help them develop their skills and be the best that they can be”

To learn more about Mark Harrod Limited, please visit

To learn more about our SMART management training, sales training or customer service training programmes, please visit

A full list of the training courses we deliver at SMART Way Forward can be found at




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