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“Since I have known Nadeem he has shown excellent organisational and motivational skills. Nadeem has a strong association with athletics and has shown an exceptional ability to use his business attributes to the benefit of the sport. It is this ability to transfer skills from one area to another in a lateral way plus using his motivational manner that has encouraged him to take to launch SMART way Forward.”
Bryan Smith
Director London Marathon
Past Non Executive Director UK Athletics

21 January 2015

WASPS rugby club develop SMART skills on and off the pitch

WASPS Ricoh Arena entranceWASPS rugby club are one of the most established premiership rugby clubs based in the UK. Located at the Ricoh Arena in Coventry, they strive to deliver an all round memorable experience for all their customers, partners, sponsors and supporters.

With so many different marketing and promotional opportunities available at WASPS and The Ricoh,  when it came to developing the skills of their corporate sales and customer service teams, they needed a management and training consultancy who understood the sport, leisure, health and fitness industry.

Due to our extensive knowledge and experience of developing effective sales, management and customer service CPD (continuing professional development) training programmes for organisations around the UK, we were delighted that WASPS chose SMART Way Forward.

We designed a series of bespoke sales training workshops to help the team consistently deliver a professional consultative customer service experience every time. James Wootton, Corporate Sales Manager at WASPS said “At WASPS, we are always looking to develop the skills of our team so we can deliver a professional customer experience, each time, every time. We recently appointed SMART Way Forward to deliver a series of bespoke sales and customer service training workshops to help our corporate sales team exceed expectations. The training has been fun, effective and very beneficial and we would have no hesitation in recommending SMART Way Forward to others”

Nadeem Shaikh, Managing Director at SMART way Forward said “Being a passionate sports fan, I was delighted when we were contacted by James regarding a bespoke sale training / customer service training CPD programme for WASPS Rugby Club. The Ricoh Arena is such an iconic venue and offers so many different marketing and promotional opportunities. We are so proud to be working with James and his team to ensure they consistently deliver great results on and off the rugby pitch”

To learn more about WASPS rugby club, please visit

To learn more about the bespoke sales and customer service training programmes delivered by SMART Way Forward, please visit

A full list of the training courses we deliver at SMART Way Forward can be found at



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Anything can be achieved with PMA – Positive Mental Attitude