Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Thank you to Nadeem from SMART Way Forward for delivering a brilliant coach development workshop on Nutrition, Hydration and Mental Preparation to some of our coaches, athletes and parents at Biggleswade AC. The workshop was very informative and Nadeem made it very interesting, engaging and fun. We look forward to welcoming Nadeem back to deliver […]

16 June 2014

Bonar Yarns proves that ‘Greatness really is in the detail‘

Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, recently appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland.

After an initial training assessment day, SMART Way Forward identified the key areas for CPD with the team, to help Bonar Yarns successfully manage internal working relationships, as well as deliver and exceed external customer expectations.

“The training sessions have been very beneficial, delivered with plenty of energy and enthusiasm and with a good mix of theory and practical tasks. We would have no hesitation in recommending SMART Way Forward to any other organisations wanting to develop their customer service skills too,” said Kenny Thom, Customer Services Team Manager at Bonar Yarns.

Nadeem Shaikh, Managing Director of SMART Way Forward, said: “It is an absolute pleasure working with Bryn, Kenny and the team from Bonar Yarns. We know their synthetic surfaces very well and have seen them supplied and installed in many prestigious sports stadiums around the world. The Bonar Yarns corporate strap line is ‘Greatness is in the detail’. Well, we can honestly say that their attention to detail for CPD on and off the sports pitch is truly exceptional!”Bonar Yarns new logo

To learn more about Bonar Yarns, please visit

To learn more about the customer service training programmes delivered by SMART Way Forward, please visit

A full list of the training courses we deliver at SMART Way Forward can be found at


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