Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Nadeem’s inspirational, enthusiastic and exciting way of delivering training ensures that the customer is not only bowled over but left needing more! He should be an essential part of any developing sales team as he has the ability to seamlessly integrate, motivate and educate … he is certainly at the heart of ours.”
Claire Mollet
Director, Hippo Leisure Products Ltd

16 June 2014

Bonar Yarns proves that ‘Greatness really is in the detail‘

Bonar Yarns, one of the leading suppliers of high performance synthetic turf and carpet yarn around the world, recently appointed SMART Way Forward to deliver a focused Customer Service CPD (Continuing Professional Development) training programme to its team based in Dundee, Scotland.

After an initial training assessment day, SMART Way Forward identified the key areas for CPD with the team, to help Bonar Yarns successfully manage internal working relationships, as well as deliver and exceed external customer expectations.

“The training sessions have been very beneficial, delivered with plenty of energy and enthusiasm and with a good mix of theory and practical tasks. We would have no hesitation in recommending SMART Way Forward to any other organisations wanting to develop their customer service skills too,” said Kenny Thom, Customer Services Team Manager at Bonar Yarns.

Nadeem Shaikh, Managing Director of SMART Way Forward, said: “It is an absolute pleasure working with Bryn, Kenny and the team from Bonar Yarns. We know their synthetic surfaces very well and have seen them supplied and installed in many prestigious sports stadiums around the world. The Bonar Yarns corporate strap line is ‘Greatness is in the detail’. Well, we can honestly say that their attention to detail for CPD on and off the sports pitch is truly exceptional!”Bonar Yarns new logo

To learn more about Bonar Yarns, please visit

To learn more about the customer service training programmes delivered by SMART Way Forward, please visit

A full list of the training courses we deliver at SMART Way Forward can be found at


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