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Our new company brochure is now available for you to read online. You can also download a pdf version here.

“I have known Nadeem from SMART Way Forward for about three years now and have always been impressed with his infectious enthusiasm and motivation. He comes across as one of those people who make things happen and inspire other people to get the best from themselves. I consider Nadeem to be trustworthy, honourable, professional and would recommend him as someone you should do business with because even if he can’t help you directly, he will introduce you to someone who can just because he wants to help you.”
Ian Wakefield
Business Development Manager, The Institute for the Management of Sport and Physical Activity (IMSPA)

27 May 2012

SMART organising at the BUPA 10K, London

SMART Way Forward, in conjunction with Shaftesbury Barnet Harriers and London Marathon Limited were again asked to help recruit, organise and coordinate marshals for the Start / Finish of this year’s London BUPA 10k road race.

The race took place in London, opposite the impressive backdrop of Buckingham Palace in The Mall, St James’s Park.

Working very closely with the excellent teams from London Marathon, Nadeem Shaikh, Managing Director of SMART Way Forward, was one of the key members of the organising team on the day which helped ensure that over 12,000 runners were set off safely in waves to complete the 6.21 mile course around London.

The BUPA 10k road race course takes in some of the most iconic land marks around London. These include Admiralty Arch, Nelson’s Column, St Paul’s Cathedral, Mansion House, The Bank of England, Leadenhall Market, The Monument, The Millennium Bridge, The Tate Gallery, Cleopatra’s Needle, The London Eye, Big Ben, The Houses of Parliament and Westminster Abbey.

The men’s race was won by World 5000m champion Mo Farah in a time of 29 minutes and 21 seconds. Mara Yamauchi took the women’s title in a time of 32 minutes and 52 seconds. Both are hoping for similar success over their specialist distances at the London Olympics in a few months time. We wish them every success.

More information about the BUPA 10k can be found at

More information about London Marathon can be found at

More information about Shaftesbury Barnet Harriers can be found at



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