Read our new brochure:

Our new company brochure is now available for you to read online. You can also download a pdf version here.

“Thank you to Nadeem from SMART Way Forward for delivering a brilliant coach development workshop on Nutrition, Hydration and Mental Preparation to some of our coaches, athletes and parents at Biggleswade AC. The workshop was very informative and Nadeem made it very interesting, engaging and fun. We look forward to welcoming Nadeem back to deliver even more workshops in the future!”
Jaime Webster
Coaching Secretary at Biggleswade AC

10 June 2011

SMART Way Forward appoints 100AND10% as its new dedicated marketing agency

Specialist sales management and training consultancy, SMART Way Forward, has confirmed the appointment of 100AND10% as its dedicated marketing agency.

“I picked 100AND10% because I was very impressed with the work they have delivered for ISPAL, The Grass Roots Football Show, Careers in Sport & Leisure and Powerleague,” said Nadeem Shaikh, Managing Director of SMART Way Forward.

“100AND10% have extensive knowledge and experience of working within the sports and leisure industry and so they were the obvious choice for SMART Way Forward. I am delighted to be working with Jonathan and his team.”

On the award of the contract, Jonathan Wilson, Managing Director of 100AND10%, said: “I have known Nadeem for a number of years and have always been impressed by his skills, capabilities and enthusiasm.

“Once he explained the concept behind SMART Way Forward I was certain the business would be a success and I am delighted that 100AND10% can support the marketing strategy and delivery for SMART WAY Forward to help achieve this success.”

For more information about SMART Way Forward and how it can help your organisation achieve its key commercial goals, please take a look at the website or contact the SMART Way Forward team on the details below.

For more information on marketing agency 100AND10% visit


Twitter: @smartwayforward

LinkedIn: Nadeem Shaikh

T: +44 (0) 7980 300169




S – Sales Management

M – Motivation

A – Advertising & Marketing

R – Resource Management

T – Training


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There is always a positive to be learnt from every negative situation